Fujifilm Unveils the First Products in Its New Line of Universal Digital Camera Accessories; ''Digital accents by Fujifilm'' Offer a Range of Accessory Options for Digital Photographers

As digital camera penetration increases, amateur photographers are looking to accessory products like camera bags, tripods and media wallets to accent their digital imaging experience. Research shows that almost half of all consumers are likely to purchase related accessories at the time if their digital camera purchase*.

Fuji Photo Film U.S.A., Inc., is responding to this trend by creating a new, universal line of digital camera accessories called "Digital accents by Fujifilm." Designed to mesh perfectly with the lifestyles and photo habits of a wide variety of digital photographers "Digital accents by Fujifilm" accessories enhance the imaging experience, empowering consumers to take great photographs in exotic places around the world or in familiar surroundings around the corner from their home.

The initial assortment of "Digital accents by Fujifilm" includes three, universal digital camera accessory kits containing elements that bring digital photography to a more convenient and productive level. Stylish designs, durable, yet lightweight construction and value to the consumer will differentiate these kits from competitive products currently on the market:

-- Travel Kit: For summer-time family trips or once-in-a-lifetime vacations overseas, the Travel Kit contains: a deluxe, expandable travel bag, four NiMH rechargeable batteries; dual charger for NiMH AA-size and Li-ion NP-40/NP-120 batteries; AC and automobile charger adapter and worldwide outlet adapters. Available at a suggested retail price of $39.99.

-- Starter Kit: Excellent for digital photographers that often take a high volume of pictures, the Starter Kit includes: a generously-sized protective case with front pocket; two NiMH rechargeable batteries; dual charger for NiMH AA-size and Li-ion NP-40/NP-120 batteries; AC charger adapter. Available at a suggested retail price of $29.99.

-- Accessory Kit: Perfect for picture takers with compact or ultra-compact point-and-shoot digital cameras, elements of the Accessory Kit are: soft padded case with belt loop and shoulder strap; media wallet for the safe storage and transport of multiple memory cards; a folding, mini-tripod that stores easily within the supplied case; a non-scratching cleaning cloth for the LCD and lens and four Energizer e(2)batteries. Available at a suggested retail price of $19.99.

"The purchase of a digital camera is an investment in pictures," explained James Avato, Senior Product Manager, Digital Devices Division, Fuji Photo Film U.S.A., Inc. "'Digital accents by Fujifilm' accessories will bring a greater return on that investment by not only protecting the camera, but also allowing the photographer to take better pictures in more situations. These accessories will truly make the digital experience more enjoyable."

About Fujifilm

Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

All product and company names herein may be trademarks of their registered owners.

* "2004 Digital Camera Survey End User and Non User Analysis" by InfoTrends/CAP Ventures, August 30, 2004

Posted: Thu - June 16, 2005 at 02:09 PM