Press Release: Point, click, dock and print - HP launches a complete portable camera/printer solution / New HP Portable Photo Studio allows for ultimate photo simplicity, anywhere, anytime


London, UK, July 1, 2005 – HP today launched the HP Photosmart 422 Portable Photo Studio, a three-in-one solution offering ultimate photo simplicity with printer, docking station and camera. Featuring a high quality HP 5.2 megapixel (MP) camera and compact photo printer with built in camera dock, this package is the perfect travelling companion – enabling users to print their photos on the go or at home. 

This integrated three-in-one system makes taking and printing photos simpler than ever before. The HP Photosmart 422 Portable Photo Studio, offers users a simple photography solution, in which every component is designed to work together perfectly, providing everything needed to create beautiful photos almost anywhere. 
The camera itself, the 5.2 MP HP Photosmart M415 Digital Camera, provides impressive performance with 24x total zoom (3x optical, 8x digital). It also boasts a selection of HP Real Life technologies including HP Red-eye Removal and HP’s Adaptive Lighting system, which brings detail out of the shadows in dark or badly lit photos. 
The camera features a 1.5 inch colour LCD screen for easy viewing of images, both indoors and out. Once the photos have been taken, the camera can be placed in the printer’s built-in dock where users can select, edit, zoom and crop their images by utilising the bank of on-printer controls. Simultaneously to this, users can recharge the camera’s battery, ensuring that it is always ready to capture great photos. 
At the heart of the HP Photosmart 422 Portable Photo Studio is the printer itself. Small, sturdy and light enough to be carried anywhere with its integrated handle, it uses HP Vivera Inks to produce beautiful, long-lasting1 10 x 15 cm colour photos. An optional grey photo cartridge can be temporarily installed to produce striking black & white prints. 
The small, lightweight camera easily fits into a handbag or jacket pocket, and the compact photo printer is easy to carry around via its handle. The optional rechargeable printer battery provides enough power to print up to 75 photos anywhere, any time. Whether it is on the beach, train or at home in the kitchen, the HP Photosmart 422 Portable Photo Studio gives you the flexibility to click, print and present your photos immediately, hassle-free. A front panel USB port also gives the flexibility to  connect to any PictBridge-enabled camera 
When at home users can connect the HP Photosmart 422 Portable Photo Studio to their PC or Mac in seconds, enabling access to the HP Image Zone Photo and Imaging Software, and using HP Instant Share software it is simple to email images straight from the camera to family and friends. Additionally users can connect the printer to a TV for easy viewing of photos as a slideshow, allowing users, using the ultra-slim remote control, to send favourite photos to print without interrupting the show. 
The HP Photosmart 422 Compact Photo Printer comes with an HP 343 Tri-Colour Inkjet Print Cartridge with HP Vivera Inks, which means that even on the move users can print vivid, rich photos that resist fading for generations[i]. Frequent users can choose the HP 344 Tri-Colour Inkjet Print Cartridge, enabling them to share prints with friends and family. Keen photographers will benefit from the HP Photo Pack for photo printing from £0.23 per photo. Alternatively, for a change of mood, users can insert the optional HP 100 Grey Photo Inkjet Print Cartridge, to produce striking black and white photos. 
HP’s Premium Plus Photo Paper offers outstanding image quality and a choice of high-gloss or satin-matt finish for the look and feel of a traditional photo. Whether users desire vivid borderless snapshots in 10 x 15 cm or 10 x 30 cm panorama, or artistic black and white images, with HP Premium Plus Photo Paper they can achieve outstanding image quality time and again. 
The HP Photosmart 422 Portable Photo Studio is available at a recommended retail price of £249.99 (actual prices may vary). 
1  Resists fading for up to 82 years using the HP 344 or 343 Tri-Colour Inkjet Print Cartridge on HP Premium Plus Photo Papers.  Based on Wilhelm Imaging Research light-fade testing under glass for similar systems (as of January 2005); for more information on fade resistance testing factors, visit http://www.hp.com/eur/faderesistance and http://www.wilhelm-research.com 
 
The following inkjet print cartridge ships with this printer: 
·  HP 343 Tri-Colour Inkjet Print Cartridge, 7 ml, (C9363EE). £16.99 (actual prices may vary) 
The following inkjet print cartridges are also compatible with the printer: 
·  HP 100 Grey Photo Inkjet Print Cartridge, 15 ml, (C9368AE). £17.99 (actual prices may vary) 
·  HP 344 Tri-Colour Inkjet Print Cartridge, 14 ml, (C8766EE). £23.99 (actual prices may vary) 
  
Photo Papers 
·  HP Premium Plus Photo Paper, glossy (Q2503A), 10 x 15 cm (borderless), 20 sheets.  £6.99 (actual prices may vary) 
·  HP Premium Plus Photo Paper, glossy (Q6573A), 10 x 30 cm (borderless), 20 sheets. £10.99 (actual prices may vary) 
·  HP Premium Photo Paper, glossy (Q6601A), 10 x 15 cm (borderless), 20 sheets. £10.99 (actual prices may vary) 
  
Photo Packs 
·   HP 343 Series Photo Pack with 100 sheets of 10 x 15 cm HP Premium Photo Paper (C7934EE). £20.99 (actual prices may vary) 
  
About HP 
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2005, HP revenue totaled $83.3 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com. 

Posted: Sat - July 2, 2005 at 10:27 PM          

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