Press Release: DXG digital camera used for Pepsi 2005 Challenge

DXG USA, one of the digital camera manufacturers in the United States, today announced Pepsi has chosen DXG's popular DXG-305V digital cameras as prizes for its 2005 Sierra Mist Lemon Lime Challenge. The Sierra Mist Lemon Lime Challenge, similar to the Pepsi Challenge taste test made famous in the 1980s, will occur in public venues across the country through September 11. More information about the event locations and the prizes offered is available at the website. The Sierra Mist Lemon Lime Challenge's grand prize is a lemon or lime colored 2005 Volkswagen Beetle. Second prize is a special lime-colored DXG-305V digital video camera.

Green DXG DXG-305V 3.1mp camera
The DXG-305V is a perfect choice for an active generation because it combines a video camcorder, MP3 player, 3.1 megapixel digital still camera and voice recorder all in one compact design the length and width of a credit card. It has been one of DXG's best-selling cameras this year with many retailers selling through their inventory in just days. "Within 24 hours of its first appearance on television, over 25,000 of the 305V units were sold, with the green version the first to sell out," said Jeff Hansen, Director of Marketing for DXG USA. "Green is definitely one of the coolest, most refreshing colors in consumer electronics today, so I can't imagine a more appropriate camera color for the Sierra Mist Lemon Lime Challenge."

DXG-305V used for the Sierra Mist Lemon Lime Challenge
The DXG-305V is a combination camcorder, 3.1 MP digital still camera, and MP3 player packaged into a compact design about the size of a bar of soap. The camera can also be used as a voice recorder and PC cam, providing MPEG-4 video at 30 fps for real motion video. The product comes with earphones, case, wrist strap, USB cables, video editing software and "AAA" batteries. The DXG-305V is available in four fashionable colors including iridescent blue, silver, pink and metallic green. The green units are in limited production and available only through the Sierra Mist Challenge or through DXG's online store.

About Pepsi
Purchase, N.Y.-based Pepsi-Cola North America, is the refreshment beverage unit of PepsiCo Inc. in the U.S. and Canada. In addition to Mountain Dew, its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge, Pepsi ONE, Pepsi Wild Cherry, Pepsi Twist, Pepsi Vanilla, Diet Mountain Dew, Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free, Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

DXG USA is a digital camera manufacturer in the United States and sells attractively styled digital still and video cameras for the youth and mainstream markets. Compact, fashionable and affordably priced, DXG digital cameras are setting trends for quality and utility. DXG USA is a fully-owned subsidiary of DXG Technology Corporation, one of the world's leading manufacturers and designers (OEM/ODM) of digital cameras and camcorders. With over 20 years of experience manufacturing digital technology products under other brand names, DXG now designs and manufactures cameras under its own name.

Posted: Thu - July 14, 2005 at 06:30 PM