Press Release: DXG digital camera used for Pepsi 2005 Challenge
DXG USA, one of the digital camera manufacturers in
the United States, today announced Pepsi has chosen DXG's popular DXG-305V
digital cameras as prizes for its 2005 Sierra Mist Lemon Lime Challenge. The
Sierra Mist Lemon Lime Challenge, similar to the Pepsi Challenge taste test made
famous in the 1980s, will occur in public venues across the country through
September 11. More information about the event locations and the prizes offered
is available at the website. The Sierra Mist Lemon Lime Challenge's grand prize
is a lemon or lime colored 2005 Volkswagen Beetle. Second prize is a special
lime-colored DXG-305V digital video camera.
Green DXG DXG-305V 3.1mp camera
The DXG-305V is a perfect choice for an active
generation because it combines a video camcorder, MP3 player, 3.1 megapixel
digital still camera and voice recorder all in one compact design the length and
width of a credit card. It has been one of DXG's best-selling cameras this year
with many retailers selling through their inventory in just days. "Within 24
hours of its first appearance on television, over 25,000 of the 305V units were
sold, with the green version the first to sell out," said Jeff Hansen, Director
of Marketing for DXG USA. "Green is definitely one of the coolest, most
refreshing colors in consumer electronics today, so I can't imagine a more
appropriate camera color for the Sierra Mist Lemon Lime Challenge."
DXG-305V used for the Sierra Mist Lemon
Lime Challenge
The DXG-305V is a combination
camcorder, 3.1 MP digital still camera, and MP3 player packaged into a compact
design about the size of a bar of soap. The camera can also be used as a voice
recorder and PC cam, providing MPEG-4 video at 30 fps for real motion video. The
product comes with earphones, case, wrist strap, USB cables, video editing
software and "AAA" batteries. The DXG-305V is available in four fashionable
colors including iridescent blue, silver, pink and metallic green. The green
units are in limited production and available only through the Sierra Mist
Challenge or through DXG's online store.
About Pepsi
Purchase, N.Y.-based Pepsi-Cola North America,
is the refreshment beverage unit of PepsiCo Inc. in the U.S. and Canada. In
addition to Mountain Dew, its U.S. brands include Pepsi, Diet Pepsi, Pepsi Edge,
Pepsi ONE, Pepsi Wild Cherry, Pepsi Twist, Pepsi Vanilla, Diet Mountain Dew,
Mountain Dew Code Red, Mountain Dew LiveWire, Sierra Mist, Sierra Mist Free,
Mug, Slice, Aquafina, Dole single-serve juices, Tropicana Juice Drinks and SoBe.
The company also makes and markets North America's best-selling ready-to-drink
iced teas and coffees, respectively, via joint ventures with Lipton and
Starbucks.
About DXG USA
DXG USA is a digital camera manufacturer in
the United States and sells attractively styled digital still and video cameras
for the youth and mainstream markets. Compact, fashionable and affordably
priced, DXG digital cameras are setting trends for quality and utility. DXG USA
is a fully-owned subsidiary of DXG Technology Corporation, one of the world's
leading manufacturers and designers (OEM/ODM) of digital cameras and camcorders.
With over 20 years of experience manufacturing digital technology products under
other brand names, DXG now designs and manufactures cameras under its own name.
Posted: Thu - July 14, 2005 at 06:30 PM