PMA Marketing study about Digital SLR cameras
A new mini report by PMA Marketing Research
indicates digital SLRs are more likely to embrace the skills necessary to master
the picture-taking process. More than two-thirds of digital SLR owners just
"like to take photographs" "for pure enjoyment." In addition to enjoying the
picture-taking process, they are also interested in capturing the highest
quality memories. According to the PMA study; Focus on Digital SLRs . Trends and
Opportunities, the digital SLR user also uses their camera more than other
camera owners, including three times as often as 35mm SLR owners. The 35mm SLR
user was ready to move up to the digital SLR to reinvigorate their interest in
photography.
Posted: Wed - July 20, 2005 at 09:10 PM