PMA Marketing study about Digital SLR cameras

A new mini report by PMA Marketing Research indicates digital SLRs are more likely to embrace the skills necessary to master the picture-taking process. More than two-thirds of digital SLR owners just "like to take photographs" "for pure enjoyment." In addition to enjoying the picture-taking process, they are also interested in capturing the highest quality memories. According to the PMA study; Focus on Digital SLRs . Trends and Opportunities, the digital SLR user also uses their camera more than other camera owners, including three times as often as 35mm SLR owners. The 35mm SLR user was ready to move up to the digital SLR to reinvigorate their interest in photography.

Source: LetsGoDigital


Posted: Wed - July 20, 2005 at 09:10 PM