Press Release: Mamiya 645AFDII medium format camera

There is a new medium-format camera unveiled by Mamiya, the Mamiya 645AFDII. This medium format camera handles 120/220 roll film, but is also able to communicate with digital backs. The Mamiya 645AFD II offers fast and accurate auto focus speed and has a fast 1/4000 shutter speed to expand photographic options. The 645AF lens mount ensures high quality use of 645 format lenses. The new Mamiya 645AFDII is follow-up of the world's first true cross-platform camera, the AF645D. Whether you're shooting film or digital, it is the most technologically advanced medium format camera. With a format like this professional shooters have actually the best for both worlds. The Mamiya 645 camera is discontinued.

Film and Digital
The new Mamiya 645AFDII medium format camera handles like a 35mm SLR camera, it incorporates features that are found only in advanced 35mm SLR cameras, yet it offers the advantage of a format that's 2.7x larger than 35mm. The Mamiya 645AFD2 offers exclusive data transfer from the camera to the digital back utilizing its digital intelligence via the Mamiya Serial Communication (MSC) interface. All exposure and digital capture information is displayed in both the viewfinder and main LCD panel on the camera.

Mamiya 645 AFDII - product highlights
- Electronically controlled mirror-up
- 1/3 or 1/2 f/stop adjustment of aperture and shutter speed
- Dedicated buttons for multiple exposure and auto-bracket
- 36 custom setting menus
- New "l + l" shaped AF sensor (was "l-l" shaped)
- 2-way (normal or spot) auto-focusing
- AF lock function
- 2 or 3 shot auto-bracketing.

645 medium format - Digital back
With the exclusive Mamiya Infrared Autofocus Assist and 10 World-Class AF lenses including 2 zooms, the professional photographer get the best for both worlds. He can choose interchangeable film magazines for 120, 220 or Polaroid film or, switch to digital capture just by changing the back without changing the entire camera system. The Mamiya ZD digital back is a product that supports the new Mamiya 645AFDII medium format camera. The Mamiya ZD digital back provides full camera and back communication via its MSC data transfer. The Mamiya ZD digital back offers a 36x48mm Dalsa CCD 22 Megapixel image capture sensor that is nearly 6x4.5cm. With its CompactFlash and Secure Digital storage options, built-in 1.8-inch LCD imaging preview screen and tethered FireWire (IEEE1394) to Mamiya Digital Photo Studio software it provides the prefect solution for studio and/or on-location shoots.

Mamiya 645 AFDII specifications
- Type: 6x4.5cm focal format electronically controlled focal-plane shutter
- Image size: 56 x 41.5mm
- Lens mount: Mamiya 645 AF mount, compatible with M645 mount
- Viewfinder: Fixed prism eye-level viewfinder, optional diopter lenses available
- AF System: TTL phase-difference detection type
- Exposure modes: Aperture priority, shutter priority, programmed, manual
- Metering: TTL; centre-weighted average, spot and auto A-S variable ratio
- Shutter speeds: AE: 30 to 1/4000sec. (1/8 step), Manual: 30 to 1/4000sec.
- Flash Synchronization: 1/125 sec
- Power: 6x AA format
- Dimensions: 153x128x184mm (AF 80mm f/2.8, 120/220 roll film back)
- Weight: 1730g (AF 80mm f/2.8, 120/220 roll film back, without batteries).

Mamiya Medium format - Distinction of ordinary 35mm format
Using a medium format camera separates a photographer from the competition by making a statement about status that demands respect. With today's auto-everything 35mm (D)SLRs, anybody can buy one and call themselves a photographer. Using a medium format camera makes a statement about the photographer's level of accomplishment and investment in their profession. The pro seen using a medium format camera creates a perceived image of being more sophisticated and technically superior, and the results prove it. Assignment editors and art directors demand the largest possible original. Many picture editors demand larger originals for increased sharpness and color saturation. They know medium format images will stand up to reproduction for cover shots and double page spread layouts. And for large national ad campaigns that might encompass print media, brochures and even billboards, a larger original will hold up better for a variety of reproduction demands.

Posted: Sun - July 31, 2005 at 03:49 PM