Chinese consumers want more American consumer electronics, UPS survey finds

A public opinion poll of China's emerging urban middle class found that consumer electronics ranked among the most desired American products. The survey, sponsored by UPS and conducted by Research International, involved 1,140 Chinese consumers between the ages of 20 and 59 in six cities. UPS commissioned the research to better understand the Chinese marketplace - to help its customers learn which U.S. products are most in demand, and to stay abreast of consumer trends within China as the company develops its service offerings.
  The survey found 53 percent of those polled want a broader selection of American electronics.

The most likely purchases this year are digital cameras, laptop computers and video/digital recording devices. When making purchasing decisions, 60 percent of respondents cited quality as the most important purchase decision factor. That was followed by price/value at 18 percent.

Posted: Wed - August 10, 2005 at 12:22 PM