Press Release: Samsung Ties Promotion to B.B. King's 80th Birthday Tour


Samsung Electronics, a global leader in digital video technology, announces a new and exciting promotional sweepstakes, which will center on B.B. King’s 80th Birthday Tour. The Samsung DuoCam Sweepstakes will travel with the B.B. King Blues Festival and visit 28 cities between August 3 and December 19, 2005. Samsung is excited to help B.B. King celebrate his 80th Birthday with all the vivacity, style, and the quintessential ‘coolness’ that he represents to all ages.

The Samsung DuoCam Sweepstakes will be promoted in each market prior to the B.B. King Music Festival concert dates, with radio stations airing exclusive promotions for the Samsung SC-D6550 DuoCam and a $75 mail-in-rebate. Listeners will be directed to as many as three retail stores per market and to www.Samsung.com for a chance to win exciting B.B. King and Samsung prizes. Radio Stations will also be provided with an html page for a broader promotion to post on their websites.
“Samsung is honored to celebrate such a momentous occasion as the exclusive sponsor of the B.B. King Music Festival,” said Peter Weedfald, Senior Vice President, Sales and Marketing Consumer Electronics & North American Corporate Marketing, Samsung Electronics America. “We were thrilled for the opportunity to partner with one of America’s greatest musical icons on his 80th birthday. Samsung plans to continue the celebration through a national, consumer promotion that will honor the legend and his closest fans.”
Samsung's DuoCam successfully merges both still and video functions to offer consumers a complete digital imaging package. The DuoCam SC-D6550 upholds a tradition of video excellence with a 680K CCD lens and 10x Optical Zoom/ 900x Digital Zoom that delivers hi-res video images with vibrant color resolution and detail. For still photography , the 5 Mega Pixel CCD still lens delivers 2592 x 1944 pixel image resolution, with 3x Optical Zoom/12x Digital Zoom, enabling consumers to create large size prints with maximum picture sharpness and color accuracy. The DuoCam also offers an MPEG 4 recording format to allow users to create smaller video files that can easily be shared via the Internet.
In each market, a winner and a guest will be given the opportunity to go backstage after the show to meet B.B. King and record their meet and greet with their new Samsung SC-D6550 DuoCam. Other sweepstakes prizes include a grand prize of a Samsung 32” LCD TV [LNR328WX] and a Samsung DVD -HD50 DVD Player, 2 First Prizes of 1 Samsung MiniDV Camcorder [SC-D353}, and 3 Second Prizes of 1 Samsung MP3 Player [YP-F1V}.
As a celebration of B.B.’s 80th Birthday and the l Blues Festival Tour, Kenny Wayne Shepherd and Joe Bonamassa will join B.B. King for the full tour. Robert Cray will be a special guest in Los Angeles and Denver. Look for the tour this week in Denver, CO at the Coors Amphitheater, August 16th and Park City, UT at Deer Valley Resort, August 17th.  Please see a complete list of concert dates and cities below.
For more information about the tour and B.B. King please visit www.bbking.com.
About Samsung Electronics America, Inc. 
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information.
About Samsung Electronics
Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies, with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion.  Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones , and TFT- LCDs .
About BB King Music Festival
Since 1992, B.B. King has been headlining the B.B. King Blues Festival tour in the United States. Visiting 30 to 40 outdoor amphitheaters each summer, the B.B. King Music Festival has consistently achieved attendance of over 300,000 fans. Each year, four acts delight the fans. B.B. has been joined by such great artists has Buddy Guy, Robert Clay, Jimmie Vaughan, The Neville Brothers, Kenny Wayne Shepherd, Eric Johnson, The Alligator All-Stars, The Fabulous Thunderbirds, George Thorogood and Susan Tedeschi.

Posted: Mon - August 15, 2005 at 07:14 PM          

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