Press Release: Pentax Expands Digital SLR Offerings with New Model, Lens
and Flash
Pentax Imaging Company announced it will continue
to expand its digital SLR line with another new model and accessories. The
latest model, the PENTAX *ist DS2 digital SLR camera, comes equipped with a
large, high-resolution 2.5 inch color LCD monitor and a high-magnification glass
pentaprism viewfinder for a large, clear view at every stage of digital
photography from shooting to playback to editing. With its enhanced operability
and maneuverability, the new *ist DS2 assures high-quality digital SLR
photography to photographers of all levels.
Following in the footsteps of the *ist DS, our most
popular digital SLR to date, the *ist DS2 is a user-friendly camera that is an
ideal digital SLR choice for use by families that include beginning and more
advanced photographers, said Ned Bunnell, director of marketing, PENTAX Imaging
Company.
Pentax DA 12mm-24mm F4 ED AL (IF) Lens
Pentax
also announced another DA lens and an auto flash unit for use with the latest
digital SLR and the entire line of PENTAX digital SLR cameras. Pentax will ship
the smc PENTAX DA 12mm-24mm F4 ED AL [IF] lens in October 2005. First announced
earlier in the year, the latest digital SLR lens offers ultra wide-angle
coverage and exceptional optical performance for digital SLR users. The smc
12mm-24mm marks the eighth lens product offering developed by PENTAX that is
optimized for digital SLR sensors.
Pentax AF540FGZ Auto Flash Unit
Pentax also
unveiled an AF540FGZ auto flash unit featuring a large guide number of 54 (at
ISO100/m). This clip-on, twist/tilt, auto-zoom flash provides a variety of
advanced flash applications, including P-TTL auto flash, high-speed
synchronization and wireless P-TTL auto flash, when mounted on a PENTAX SLR
camera.
Price and Availability
Availability of the
Pentax *ist DS2 digital SLR is September 2005 for under $800 US for body alone.
The 12-24 lens will ship for under $900. The AF540FGZ auto flash will ship in
October 2005 for under $400 US.
Large, high-resolution color LCD monitor
The
*ist DS2 incorporates a high-precision 2.5-inch color LCD monitor with
approximately 210,000 pixels for easier post-shooting image confirmation.
Recorded images can be magnified up to 12 times during playback for closer
examination of subject focus and image details. In addition, on-screen menus are
displayed with large, easy-to-read letters and digits to facilitate user
operations.
Compact, go-anywhere design
Featuring a host of
advanced downsizing developments, including a high-rigidity stainless-steel
chassis, multi-layered electronic circuit boards and high-density packaging
technology, the *ist DS2 is designed extremely compact and lightweight -
measuring 4.9 inches (125mm) wide, 3.6 inches (92.5mm) high and 2.6 inches
(67mm) thick, the *ist DS2 weighs 17.8 ounces (505 grams) without batteries and
an SD memory card.
Bright, high-magnification pentaprism viewfinder
The *ist DS2 comes equipped with a glass pentaprism viewfinder offering a
95% field of view and 0.95times magnification. The camera offers a large, bright
viewfinder image equal in size, clarity and brightness to those incorporated in
conventional 35mm format SLRs to make confirmation of the subjects focus easier
even in manual focus mode.
High-definition, maximum-gradation images with 6.1
effective megapixels
With a large, high performance CCD image sensor
measuring 23.5mm by 15.7mm, the *ist DS2 offers 6.1 effective megapixels.
Coupled with original image processing technology from PENTAX, it produces
high-definition images rich in gradation and saturation. It also offers a choice
of finishing touch between Bright and Natural to reflect the photographers
creative intention.
Auto sensitivity setting
Like many digital
compact cameras, the *ist DS2 features an AUTO position for sensitivity setting.
In this position, the cameras sensitivity is automatically set by the camera,
based on such factors as subject brightness and lens focal length, while the
user can randomly select the upper limit of sensitivity between the standard
output of 400 and 3200. This position is extremely useful to avoid camera shake
in poorly lit locations and to prevent sensitivity resetting failures by the
photographer.
Compatibility with PENTAX interchangeable lenses
The *ist DS2 offers the outstanding benefit of lens interchangeability,
allowing the user to take advantage of a wide selection of existing PENTAX
interchangeable lenses to deal with diversified subjects and
applications.*
*PENTAX K-, KA-, KAF- and KAF2-mount 35mm-format
lenses can be used without an adapter or modification. PENTAX screw-mount
35mm-format lenses and PENTAX 645- and 67-system lenses can be used with an
adapter. Some functions may not be available with certain lenses.
User-friendly function guidance
Taking full
advantage of its large LCD monitor, the *ist DS2 offers convenient and
informative function guidance, which not only provides a detailed explanation of
shooting, drive and flash modes and white-balance settings using text and
pictures, but also displays a comprehensive list of current camera settings for
at-a-glance confirmation.
User-friendly automatic Operations
The *ist DS2
is equipped to make camera operations simple and effortless for the user. Its
innovative Auto Picture Mode automatically and instantly selects the optimum
combination of exposure settings for a given subject or situation, including
shutter speed, aperture, white balance, saturation, contrast, and intensity of
edges. The built-in auto flash automatically pops up in dimly lit or backlit
situations.
Simple, accessible operation system
From the
multi-function four-way controller to the responsive electronic AV/TV dials and
the large, easy-to-use mode dial, all switches and dials are efficiently and
functionally laid out around the *ist DS2s compact body to assure smooth,
fingertip control.
High-precision 16-segment multi-pattern metering
The *ist DS2 incorporates an advanced 16-segment metering system to
assure high-precision light measurement, even under complicated lighting
conditions. Center-weighted metering and spot metering are also available to
meet specialized applications.
High-accuracy 11-point AF sensor
The *ist DS2
features the sophisticated SAFOX VIII AF system incorporating 11 AF sensors
(nine of them in a cross-type wide-area sensor grid in the middle). This not
only provides accurate, pinpoint autofocusing on a wide variety of subjects, but
also lets the user select one of the sensors to accommodate a specific image
composition. It also offers a choice of AF-single or AF-continuous** AF mode to
accommodate different types of requirements.
** In the Auto Picture and Picture modes,
AF-continuous is activated only when the Action mode is selected.
Superimposed AF sensor point indication
The
selected AF sensor point is highlighted in red in the viewfinder for easy visual
confirmation.
1/4000-second high-speed shutter
The *ist DS2
features a high-speed shutter unit with a top speed of 1/4000 second and a top
synchronization speed of 1/180 second to assure greater visual
creativity.
High-speed consecutive shooting
The *ist DS2
records up to eight images (in JPEG format, at Best image format and with noise
reduction off) consecutively at a speed of approximately 2.8 frames per second,
allowing the user to capture a series of the subjects action or
movement.
SD memory card compatibility
The *ist DS2 uses
the widely available SD memory card as its storage media, not only assuring
high-speed recording and readout of image data, but also contributing to the
downsizing of the camera body.
Others
1. 19 user-programmable custom functions
to personalize camera operations to the users preferences
2.
Noise-reduction system to minimize annoying digital noise during extended
exposures
3. Dual power source, with a choice of two CR-V3 lithium
batteries or four AA-size batteries
4. USB2.0 HIGH-SPEED compatibility
for speedy data uploading to a PC
5. Functional playback functions,
including 12X zoom display and nine-image thumbnail display
6. A choice
of image format between JPEG (best, better or good) and RAW
7. Four
built-in digital filters (black-and-white, sepia, slim, and three-level soft)
for easy editing of recorded images
8. PENTAX PHOTO Laboratory 2.1
RAW-data processing software and PENTAX Photo Browser 2.1 browser software
included
9. PictBridge compatibility
Posted: Mon - August 22, 2005 at 07:05 PM