Billboards beam adverts to passing cellphones
Ignoring adverts is about to get a lot tougher with
the development of billboards and advertising posters that use Bluetooth to beam
video ads direct to passing cellphones.
As people walk past the posters they receive a message
on their phone asking them if they wish to accept the advert. If they do, they
can receive movies, animations, music or still images further promoting the
advertised product.
Posted: Mon - August 22, 2005 at 07:35 PM