Billboards beam adverts to passing cellphones

Ignoring adverts is about to get a lot tougher with the development of billboards and advertising posters that use Bluetooth to beam video ads direct to passing cellphones.
As people walk past the posters they receive a message on their phone asking them if they wish to accept the advert. If they do, they can receive movies, animations, music or still images further promoting the advertised product.

Source: New Scientist


Posted: Mon - August 22, 2005 at 07:35 PM