Press Release: Duracell introduces new rechargeable batteries for digital cameras

Duracell, Bethel, Conn., USA, a division of The Gillette Co., Boston, Mass., USA, announces additions to its rechargeable battery line to meet the growing demands of high-drain devices like digital cameras. The new nickel-metal hydride (NiMH) batteries, which include 2500 mAh AA and 900 mAh AAA cells, will arrive on mass market, specialty and drug store shelves next month. Tests show the new AA 2500 mAh NiMH batteries can be recharged hundreds of times and will yield up to 325 pictures with every charge, the company says. 

The premium cells will be the first to feature new packaging developed for Duracell's rechargeable battery line. Based on extensive consumer research, the packaging is designed to enhance the shopping experience by alleviating consumer confusion, says the company. Each pack includes easily recognizable device graphics, color cues and clear messages to help shoppers quickly and easily choose the power options that best suit their needs. In addition to high performance rechargeable cells, the company also offers a range of NiMH chargers that maximize convenience by charging most battery brands' AA and AAA NiMH cells in as little as 30 minutes. 

Duracell's new 2500 mAh and 900 mAh rechargeable batteries will be available in two, four and eight cell packs. The suggested retail price for a four pack of cells ranges from $9.99 to $13.99.

Duracell Site

Posted: Wed - August 24, 2005 at 10:35 AM