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"Graphic artists, editors, publishers and marketing
professionals are becoming content engineers who repurpose information to be
distributed through an increasingly wide variety of channels," said Drew Miller,
Seybold General Manager. "Along with PRINT '05, the Seybold Chicago conference
program will help attendees get their heads around all that is happening in the
world of digital content and asset management."
Seybold Chicago complements PRINT '05 -- the most
comprehensive exhibition in the world for the commercial, package printing and
converting technology -- with a curriculum covering up-front metadata and JDF
tools and project workflows, variable data publishing systems, and digital asset
management with a focus on catalogs, direct marketing and packaging. The
four-day program includes:
Sunday, September 11: Tutorials
-- PDF/X I: Standards for Prepress Data
Exchange
-- PDF/X II: Using PDF/X in your Workflow
-- Metadata I: XMP Tutorials
-- Metadata II: Creating Corporate
Taxonomy
-- DAM I: Introduction to Digital Asset
Management
-- DAM II: Creating the RFP
Monday, September 12 - Wednesday, September 14:
Conference Program
-- Setting Standards in Creative Workflow
-- Managing Creative Content -- Direct
Response
-- Managing Creative Content -- Packaging
-- Managing Creative Content -- Catalog
Content
-- Upstream Workflow for Variable Data
Printing
-- Asset Management Strategies: Making the
Choice
-- Color Management: JDF in the Creative
Process
-- Critics Corner: Managing Assets with DAM, CMS &
CRM
-- Packaging: Managing Workflow
-- Color Management: Spotproofing
-- DAM: Case Studies
-- Catalogs: Managing Workflow
-- Focus on Best Results in Direct
Marketing
Seybold Chicago will focus on digital publishing
workflow professionals who face challenges while creating, managing and
distributing digital content for their organizations. Seybold Chicago will
provide education and curriculum for attendees such as editorial/content
managers, production managers, creative/art directors, asset managers,
technical/IT professionals, line of business managers, brand owners, publishers,
communications executives and IT strategists.
Seybold Seminars is expanding its publishing industry
influence in 2005 by producing a series of focused conference-only events that
will be driven by advances in new technology and the evolving industry into
workflow and content management. The Seybold event series will push the adoption
of these technologies into the mainstream and show real world examples of
enterprises that have succeeded and the challenges and returns they've
encountered along the way. Conference dates set for 2005 include: Chicago,
September 11-14; New York, October 31-November 2; and San Francisco, November
29-December 2. More information on these events is available at www.seybold365.com.
About Seybold Seminars, Publications &
Consulting
Part of the MediaLive International, Inc. family of
global brands, Seybold Seminars, Publications & Consulting ("Seybold
Seminars") provides events, educational forums and publications that keep
businesses competitive within the rapidly evolving publishing technology
industry. Through targeted conferences and Pavilions, technical publications and
reports, and its custom corporate consulting services, Seybold Seminars fosters
ongoing debate, collaboration and commerce for companies focused on leveraging
media technology for business success. Learn more about the Seybold Seminars
community at www.Seybold365.com.
About MediaLive International, Inc.
MediaLive International connects companies to the
markets they serve through media properties, software tools and marketing
solutions that educate buying communities, deepen relationships between buyers
and sellers, and fuel market growth. MediaLive International's media brands
encompass the IT industry's largest and most well-respected exhibitions,
including Interop(R), VoiceCon(R), Next Generation Networks(R), the Web 2.0(R)
Conference, Seybold Seminars(R), COMDEX(R), the Collaboration Technologies
Conference, Mobile Business Expo, GTEC(SM) and respected publications including
Business Communications Review(R) and The Seybold Report(R). The Wingate Studios
division delivers the industry's leading end-to-end event management software
platform WingateWeb and professional services -- including strategic planning,
technical integration, analytics and event programming -- that help companies
produce their own live marketing programs.
MediaLive International is a privately held company
headquartered in San Francisco, with offices throughout the world. For more
information about MediaLive International, visit www.medialiveinternational.com.
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