Press Release: Visit PENTAX Waterproof Digital Camera Website for a Chance to Win An OptioWP Skin

Aug. 25, 2005--PENTAX Imaging Company announced today the limited availability of a protective, silicone Skin for the OptioWP digital camera. Custom-made to protect the popular waterproof camera, the PENTAX OptioWP Skin helps prevent surface scratches and dents, offers a non-slip surface and retains the compact, elegant shape of the camera. The translucent, non-toxic, versatile Skin material will stretch and give to fit snugly around the camera and offer an anti-static finish to further repel moisture and dust. Made of high-quality, flexible and durable silicone, PENTAX OptioWP Skins will be available exclusively online from PENTAX Imaging Company at a cost of $19.95 US beginning September 1, 2005.

"A go-anywhere digital camera may fall victim to wear and tear, but clad in one of these new must-have Skins, an OptioWP can remain as fresh as the day it comes out of the box," said Ned Bunnell, director of marketing, PENTAX Imaging Company.
Along with the launch of the Skin, PENTAX unveiled the microsite devoted exclusively to PENTAX OptioWP owners and wannabees. Aptly named for the waterproof capability, is packed with information and reflects the new world of digital imagery opened to PENTAX OptioWP owners. Between now and September 30, 2005, visitors to the microsite may enter to win one of 50 OptioWP Skins to go with their digital camera.
"Just think of as a perk and a way for PENTAX to connect with the fast growing community of OptioWP owners," added Bunnell.
PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, sport optics, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. PENTAX Imaging Company is a division of PENTAX of America, Inc., a wholly owned subsidiary of PENTAX Corporation of Japan.

Posted: Thu - August 25, 2005 at 02:48 PM