The New Kodak Moment: Is It Warm or Is It Cool?MOST corporate marketers would be overjoyed if
consumers considered their brand to be a loyal, reliable, trustworthy old
friend.
Not Carl E. Gustin, Eastman
Kodak's marketing chief. He wants Kodak to be not just warm and fuzzy,
but cool. Or, more to the point, Antonio M. Perez, the Kodak chief executive who
jumped over from Hewlett-Packard
two years ago, wants Kodak to be cool.
Posted: Fri - August 26, 2005 at 11:39 AM WIR NewsStream by Piranha Daily News The Stream Previous Next |
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Total entries in this blog: 1561
Total entries in this category: 1561 Published On: Sep 13, 2005 07:22 PM |
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