Press Release: Canon Australia most visited digital imaging site

Canon Australia's website has been ranked the most visited in key digital imaging categories, according to the latest Internet tracking research from Hitwise and Nielsen NetRatings. New Hitwise research found that for the Second Quarter 2005 the Canon Australia website was the most visited site in the category of Entertainment - Photography, a ranking Canon has sustained for the last ten consecutive quarters, since First Quarter 2003. In the category of Computers & Internet - Electronics, Canon Australia's website was also found to have attracted the most visitors in Q2 2005, a position it has upheld for the last three quarters.

Hitwise and Nielsen NetRatings
Canon Australia' website was also ranked number three as the most visited Computers & Internet - Hardware website in Australia for the last three quarters, behind Dell and Apple. According to Nielsen NetRatings, more than 8 million page impressions were made on the Canon Australia website during Q2 2005, up 9.8 per cent on the first quarter this year. The website attracted 767,161 unique visitors in Q2, an increase of 8 per cent on Q1. The research also found that traffic to the Canon website increased significantly year on year, with the number of pages visited on the site up 25 per cent Q2 2005 v Q2 2004, with the number of unique visitors to the site leaping by 31%.

Canon Australia - Popular website
Canon Australia attributes the popularity of its website to the scope of content available on the site and the compelling style and format in which it is delivered. "The sustained popularity of Canon's online presence reflects Canon's leadership position in the imaging marketplace, the popularity of Canon's products and the market's trust in the Canon brand," said Mr James Fewtrell, head of Corporate Communications for Canon Australia. "Canon's website embodies our brand ethos of Advanced Simplicity. It is simple to navigate and delivers a wealth of consumer and business information in a style that is easy to understand and appeals to a wide range of people."

Canon website Australia
Canon recently developed a Web portal targeted specifically at the Production and Graphic Arts market, and used web cam technology to provide Internet users with live footage of the 2005 PacPrint exhibition in Melbourne. The booming interest in digital photography and home photo printing has also contributed to the unprecedented number of Internet users visiting the Canon website. As leader in the digital photography and home photo printing markets, a large percentage of visitors to the site are interested in learning more about Canon's photography products and the technology inside them that set Canon's range of cameras and printers apart from its competitors. The Canon website offers them a vast pool of information about the wonders and benefits of digital photography and home photo printing. The site is also frequently used to support events and programs of interest to the photographic community.

Posted: Tue - August 30, 2005 at 07:04 PM