London buses to carry moving ads

Animated computer-generated adverts are to appear on the sides of London's famous red buses for the first time - but only after fears that the images would distract drivers and cause traffic chaos were allayed.

In a sign of how new technology is making advertising more widespread than ever, outdoor ad company Viacom Outdoor will install digital screens on the side of 25 buses that will criss-cross the streets of the capital from October.

Source: BBC


Posted: Wed - August 31, 2005 at 10:26 AM