London buses to carry moving ads
Animated computer-generated adverts are to appear
on the sides of London's famous red buses for the first time - but only after
fears that the images would distract drivers and cause traffic chaos were
allayed.
In a sign of how new technology
is making advertising more widespread than ever, outdoor ad company Viacom
Outdoor will install digital screens on the side of 25 buses that will
criss-cross the streets of the capital from October.
Posted: Wed - August 31, 2005 at 10:26 AM