Press Release: Nikon Kicks off the “D50 Digital Experience”
Multi-City Road Tour, Proving To Consumers That Incredible Photos are Incredibly
Simple to Take with a D50
MELVILLE, NY (September 2, 2005) – This fall
consumers in major cities across America will have the chance to see for
themselves what the buzz surrounding digital SLR cameras is all about, as Nikon
today embarks on a national multi-city road tour to put its newest, lightest and
easiest-to-use digital SLR camera - the D50 - directly into the hands of curious
consumers. Nikon’s “D50 Digital Experience” tour kicks off
today at the St. Louis County Fair and Air Show in St. Louis, Missouri, and will
continue on to stops in 11 major cities across the country, helping people
experience firsthand how easy taking incredible photos can be using the
D50.
As part of the tour, a custom wrapped SUV and
box-trailer convoy will make its appearance at popular local fairs and festivals
within each of the 11 cities planned. At each stop, a six-member tour team
will be equipped to offer attendees a complete experience of Nikon’s hot
new D50 digital SLR camera. Large photo displays and plasma screens will offer
valuable tips and tutorials, while interactive displays will offer detailed
product features and information. The tour will also feature a “mock
photo shoot” studio along with the latest Epson® inkjet printers, so
attendees can shoot pictures and print samples from the D50 on the spot.
Attendees can ask available Nikon and Epson experts questions on digital SLR
photography and printing techniques, and even borrow a D50 camera to “test
drive” it to their fullest
satisfaction.
Within each city, Nikon
will also give away a brand new D50 digital SLR camera with an 18-55mm
Zoom-Nikkor lens, valued at $799.95. By entering the camera giveaway on-site at
each event, participants will also be automatically entered to win one national
prize – a spectacular photo-trek for two to Sweden with American
PHOTO™ magazine and world renowned photographers and Nikon mentors, Joe
McNally and Reed Hoffman. This sweepstakes can also be entered online at
<http://www.nikondigital.com/D50experience/>http://www.nikondigital.com/D50experience/.
“At
Nikon we’re constantly amazed with the reaction we get from consumers who
try one of our D50 digital SLR cameras. Its virtually instantaneous response
time, superb intuitive design, and simple layout of controls, all lend to a very
satisfying initial experience that allows most people to take great pictures
within minutes of picking up the camera. In fact their admiration for the
camera is often topped by their appreciation of the remarkable image quality
they see in prints made directly from the camera,” said Steve Heiner,
general manager, Marketing, Digital SLR Camera Systems at Nikon Inc.
“Energized by this reaction, Nikon is taking this remarkable camera on the
road with the D50 Digital Experience tour allowing thousands of people to try
the camera and witness how quickly and easily they can take incredible photos
with little or no effort,” he
added.
Digital
SLR cameras have grown rapidly in popularity over the last several months and
Nikon’s recent introduction of the 6.1 megapixel D50 further spurred
excitement and interest among a broad range of consumers including family
memory-keepers as well as photo enthusiasts. The D50 Digital Experience tour
will be an excellent resource for consumers to get a hands-on experience with
the camera and judge its advantages for
themselves.
The Nikon D50 Digital
Experience Tour 2005: Dates and
Locations
Nikon’s D50 Digital Experience
tour will stop at local events, fairs and festivals in 11 cities across the
country during September 2 through November 5, 2005. A detailed schedule for
the tour is outlined as
follows:
Date
City
&
State
Location/Event
Sep
2, 3, 4, 5
St. Louis,
MO
St. Louis County Fair and Air Show; at the
Spirit of St. Louis Airport
Sep 9, 10,
11
Denver,
CO
Oktoberfest; at Larimer
Square
Sep 16,
17,18
Seattle,
WA
West Washington Fair; at 110 9th Ave SW in
Puyallup, WA
Sep 23, 24,
25
San Francisco,
CA
San Francisco Blues Festival; at Fort
Mason's Green Meadow
Sep 29, 30 & Oct 1,
2
Los Angeles,
CA
Original Harvest Festival; Ventura County
Fair Grounds
Oct 6,
7
San Diego,
CA
Various area
stops
Oct 8,
9
San Diego,
CA
North Island Speed Fest; at Naval Base
Coronado Island
Oct 14, 15,
16
Chicago,
IL
Halloween Pumpkin Plaza; at Daley
Plaza
Oct
17
Chicago,
IL
Various area
stops
Oct 21, 22,
23
Boston,
MA
Head of the Charles Regatta; at Charles
River, Boston
Oct
26
Philadelphia,
PA
Sponsored Double Decker tours in downtown
Philadelphia
Oct
28
New York,
NY
Central Park (Healthy Halloween); at Central
Park, NY
Oct 29,
30
New York,
NY
Park Avenue South Autumn Fair; at Park Ave
17th-23rd St.
Nov 4,
5
Washington,
D.C.
Colonial Days;
Williamsburg
The Ultimate Family
Camera
The Nikon D50 is a user-friendly digital
SLR camera that is fast and responsive so you never miss an important moment,
delivering incredible quality images that can easily produce 4x6 inch to
poster-sized prints. It stands out as ideal for families searching for that
perfect camera to capture timeless memories during important occasions and life
events such as weddings, first homeruns, birthdays, prom night, and golden
anniversaries, among others. The D50 is the perfect combination of intelligent,
easy-to-use features and impeccable image quality, and at a new low estimated
street price of $799.95 (for the D50 outfit with the AF-S DX Zoom-Nikkor 18-55mm
f/3.5-5.6G ED lens), it represents an excellent value for its capabilities. Key
features of the D50
include:
§
Nikon’s smallest, lightest and easiest-to-use digital SLR camera to
date
§
6.1 effective megapixel Nikon DX Format CCD image sensor for images with vivid
color and sharp detail and ability to make prints as large as poster
size
§
7 Digital Vari-Program modes, including Auto, Portrait, Landscape, Child, Close
Up, Sports, or Night
Portrait
§
Incredible battery performance, delivering up to approximately 2,000 images on a
single
charge
§
Large, 2.0-inch LCD
screen
§
High-performance digital processing technology that renders images with
brilliant color and sharp
details
§
Refined 5-Area autofocus system with class-leading low-light
detection
§
2.5 frames per second continuous shooting up to 137 frames (Full resolution
images with JPEG NORMAL compression and a Lexar 60X or SanDisk Ultra II 256MB SD
Card)
§
3D Color Matrix Metering II for accurate exposure, even in tricky lighting
situations
§
High-quality AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED lens (included in D50
Outfit), plus compatibility with over 50 world-class Nikkor
optics
§
Complimentary PictureProject software included for automatically importing
pictures to a computer, e-mailing or auto enhancing them, running slideshows,
burning CD/DVDs* and much more.
For a complete
list of D50 features and specifications, visit
<http://www.nikondigital.com/>www.nikondigital.com.
About
Nikon
Nikon, At the Heart of the
Image™. Nikon Inc. is the world leader in digital imaging, precision
optics and photo imaging technology and is globally recognized for setting new
standards in product design and performance for its award-winning consumer and
professional photographic equipment. Nikon Inc. distributes the Nikon
Total Imaging System of consumer and professional digital SLR cameras, Nikkor
optics, Speedlights and System Accessories; Nikon Coolpix® compact digital
cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon
software products and Nikon sports and recreational optics. At the heart of
every Nikon camera is Nikon’s Exclusive Feature System, making it easy for
anyone to take amazing digital pictures. Through the Nikon Spirit
Initiative™, the company, plays an active role in supporting aspiring
and advanced photographers through a variety of philanthropic organizations,
educational programs, events and workshops. For more information, dial (800)
NIKON-US or visit <http://www.nikonusa.com/>www.nikonusa.com, which links
all levels of photographers to the web's most comprehensive photo learning and
sharing communities.
Posted: Fri - September 2, 2005 at 10:30 AM