Press Release: Sony's CEO to Join Stellar Keynote Line-Up at the 2006 International Consumer Electronics Show; State of the Industry Address by CEA President and CEO to Precede Opening Keynote

The Consumer Electronics Association (CEA) announced today that Sir Howard Stringer, chairman and CEO of Sony Corp. will deliver a keynote address at the 2006 International Consumer Electronics Show (CES), the world's largest consumer technology tradeshow, in Las Vegas, Nevada.

Stringer is slated to deliver the opening keynote address on Thursday, January 5, 2006, at 9 a.m. Immediately prior to his speech, Gary Shapiro, president and CEO of CEA, will present a State of the Industry Address at 8:30 a.m. Both events will take place in the Hilton Theater of the Las Vegas Hilton. The 2006 International CES runs January 5-8.
"Sony is one of the largest and most influential consumer electronics manufacturers and entertainment companies in the world, with a broad range of quality products," said Shapiro. "For the sixth year in a row in the annual Harris poll, consumers rated Sony as America's Number One Brand. As the newly installed global head of Sony, Howard is a natural choice for the 2006 International CES keynote program and we are thrilled to announce his participation."
Appointed chairman and CEO of Sony in June 2005, Stringer also serves as the head of Sony Corporation of America and as a member of Sony's Board of Directors. Prior to joining Sony in 1997, Stringer had a distinguished 30-year career in journalism and television, serving as president of CBS Inc. and chairman and CEO of TELE-TV. A native of Wales, Sir Howard Stringer was knighted by Her Majesty Queen Elizabeth II in 1999.
Stringer last delivered a keynote address at the International CES in 1999. This year, he joins other confirmed CES keynoters, Microsoft's Bill Gates, Intel's Paul Otellini and Yahoo's Terry Semel, in the International CES keynote line-up.
The 2006 International CES focuses on more than 30 product areas from more than 2,500 exhibitors spread throughout the Las Vegas Convention Center, the Sands Expo and Convention Center, the Las Vegas Hilton and the Alexis Park. For more news on CES before, during and after the show, including a detailed keynote schedule, visit, the interactive source for CES information.
Note to Journalists: Detailed press conference information will be available later this year. Journalists are encouraged to arrive in Las Vegas by Tuesday, January 3, 2006 to take advantage of all the CES press conferences and events. CES Unveiled: The Official Press Event of the International CES will run January 3 from 4 p.m. to 7 p.m. in the Sands Expo and Convention Center, Bellini Ballroom. A list of press room hours and services is posted at
About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $90 billion in annual sales. CEA's resources are available online at, the definitive source for information about the consumer electronics industry.
CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

Posted: Sat - September 3, 2005 at 09:53 AM