Kodak clicks to cool image, markets say ’not hot’Most corporate marketers would be overjoyed if
consumers considered their brand to be a loyal, reliable, trustworthy old
friend. Not Carl E. Gustin, Eastman Kodak’s marketing chief. He wants
Kodak to be not just warm and fuzzy, but cool. Or, more to the point, Antonio M.
Perez, the Kodak chief executive who jumped over from Hewlett-Packard two years
ago, wants Kodak to be cool.
Posted: Sat - September 3, 2005 at 04:20 PM WIR NewsStream by Piranha Daily News The Stream Previous Next |
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Total entries in this blog: 1561
Total entries in this category: 1561 Published On: Sep 13, 2005 07:22 PM |
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