Fujifilm researches camera phone printing

Fuji Photo Film U.S.A., Inc. today released findings from a camera phone behavior study completed by NPD Techworld, a division of the NPD Group, Inc., revealing that 44.6% of participants said they have taken pictures with their camera phone that they wished they had printed. The most commonly noted reasons for not printing these images included image quality, simplicity of process and overall perceived cost. The study, based on a survey of more than 400 U.S. camera phone owners, points to a significant opportunity for retailers to capitalize on the printing potential from accelerating adoption rates of camera phones and the growth in mobile imaging.

Source: LetsGoDigital


Posted: Sun - September 18, 2005 at 11:20 PM