Press Release: SHUTTERFLY ADDS TV TO THE PICTURE BY PARTNERING WITH TV
SHOPPING NETWORK HSN
REDWOOD CITY, Calif. — (September 19, 2005)
— Shutterfly, the leading independent e-commerce company specializing in
digital photo products and services, today announced a new partnership with TV
and web retailing giant HSN. Shutterfly products and services will be bundled
with digital camera and scrapbook supply purchases made through HSN’s TV
shopping programs and through the hsn.com website.
“HSN’s selling environment provides
Shutterfly with a one-of-a-kind opportunity to demonstrate the many thoughtful
and creative ways HSN’s audience can use their digital camera photographs
to stay connected with family and friends,” said Doug Galen, SVP of
Corporate & Business Development for
Shutterfly.
The Shutterfly promotions are highlighted on
HSN during most camera and scrapbook sales presentations and online via hsn.com.
Shutterfly product promotions for HSN shoppers will include free 4x6 and 5x7
prints, photo calendars and other personalized products designed to help
consumers turn their valuable memories into distinctive photographs and
gifts.
“HSN is always looking for exciting new
ways to inform and add value to our millions of viewers,” said Michael
Rudich, Director of Strategic Alliances for HSN. “You can buy a camera
anywhere, but only HSN can show you how to use one and turn you on to how to
make, order and store your photos online with a fantastic service like
Shutterfly. Shutterfly’s impressive array of digital products and
services provides tremendous value to our customers and demonstrates just one
more way we constantly strive to meet and exceed our customers’ high
expectations.”
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About
Shutterfly
Founded in 1999, Shutterfly, Inc.
(<http://www.shutterfly.com/>www.shutterfly.com) is the leading
independent e-commerce company specializing in digital photo products and
services for the consumer and professional photography markets. The company
provides customers with an award-winning experience including simple ways to
organize, enhance and archive images; share pictures with family and friends;
order professional-quality prints and create an assortment of personalized items
such as Photo Books, Calendars and Greeting
Cards.
Shutterfly, Shutterfly.com, Snapbooks and
Shutterfly Collections are trademarks of Shutterfly,
Inc.
About
HSN
HSN, an operating business of
IAC/InterActiveCorp (Nasdaq: IACI), originated the electronic retailing concept
in 1977 and has since evolved into a global multichannel retailing giant,
offering thousands of unique products in fashion, beauty, home, jewelry and
electronics. Customers who shop on HSN can find name brands such as Sony, Kodak,
Gateway Computers and Wolfgang Puck Bistro cookware, as well as fashions from
Nicole Miller, Nine West and Etienne Aigner. HSN’s product offerings can
be found across a number of retailing platforms ranging from TV, where HSN
reaches 87 million U.S. households and is now the 4th largest cable television
network in the U.S.; the Internet, through its easy-to-use Web site,
www.hsn.com; and catalogs, with its Cornerstone Brands portfolio of titles
including Ballard Designs, Frontgate, Garnet Hill, Improvements, Smith and
Noble, The Territory Ahead and Travelsmith. In 2004, HSN generated worldwide
consolidated sales of $2.4 billion, answered 66 million calls and delivered 50
million packages worldwide.
Posted: Mon - September 19, 2005 at 03:20 PM