Press Release: Adobe Introduces Photoshop Elements 4.0 and Adobe Premiere Elements 2.0 Major Upgrade to Popular Tools Provides Innovative and Intuitive Ways to Edit and Share Digital Photos and Home Videos Just in Time for the Holidays


SAN JOSE, Calif. - Sept. 27, 2005 - Adobe Systems Incorporated
(Nasdaq:ADBE) today announced two new products for digital photo and
digital video enthusiasts. Adobe(r) Photoshop(r) Elements 4.0 for
Windows(r), a new version of Adobe's No. 1 selling consumer photo
editing software*, adds powerful and intuitive ways to organize, edit
and share photos. For video hobbyists, the award-winning Adobe Premiere
Elements 2.0 software for Windows brings unparalleled control, ease of
use and more options for creative digital video editing with a
self-adjusting workspace, support for all video types and DVD
customization.

Available together in a single retail package, Adobe Photoshop Elements
4.0 Plus Adobe Premiere Elements 2.0 delivers the powerful and
affordable software integration consumers need to be creative and
impress friends and family with their digital photos and home videos.
Photoshop Elements 4.0 and Adobe Premiere Elements 2.0 also are
available as separate products (see separate press releases).
"This holiday season, photos and video will be captured from digital
devices which extend far beyond traditional point and shoot cameras,"
said Bryan Lamkin, senior vice president of Digital Imaging and Digital
Video Products at Adobe. "With so much freedom to capture any moment at
any time, our customers need software that allows them to edit and share
this unique content from any device, quickly, easily and in ways that
are truly all their own."

Photoshop Elements 4.0 delivers more editing power with the new Magic
Selection Brush that allows consumers to select specific parts of photos
for easy color, lighting and contrast adjustments. The Magic Extractor
easily extracts subjects from photos, with advanced edge defringing, for
great composites. Smart technology behind new features means effortless
photo enhancement with automatic red eye removal across a batch of
photos, one-click skin tone correction and Face Tagging, which allows
consumers to keep photos at their fingertips with new ways to find and
view them. They can show off their creativity in countless ways, from
exciting dynamic slide shows to Shared Collections, one-click online
printing, and enhanced Photo Mail (see separate press release for
details).

Adobe Premiere Elements 2.0 offers the perfect combination of superior
control, new self-adjusting workspace ease and reliability to help
automate tedious video editing tasks so that consumers can be creative
more quickly. Adobe Premiere Elements 2.0 makes it easy to import video
clips from all digital video devices, experiment with hundreds of
professional transitions and effects, and burn videos to DVD. Consumers
can create professional-looking DVDs with customizable menus, or
transfer their home movies to portable video players to delight friends
and family anytime, anywhere (see separate press release for details).

Photoshop Elements 4.0 is part of a complete family of Photoshop
products that meet the needs of a diverse spectrum of digital
photographers: the free Photoshop Album Starter Edition for the novice
digital camera user; Photoshop Elements for the digital photography
enthusiast; and Photoshop CS2 for the professional or the most demanding
amateur photographer. Similarly, Adobe offers Adobe Premiere Elements
2.0 for superior quality home-video editing and Adobe Premiere Pro for
the more advanced professional or the most demanding amateur
videographer.

Each product offers more growth and creative control for customers,
giving them access to award-winning technology and options for more
sophisticated editing, organization and sharing options for their
digital photos and video.

Pricing and Availability
Adobe's digital imaging and digital video products are available at
www.adobe.com. Adobe Photoshop Elements 4.0 Plus Adobe Premiere Elements
2.0 for Windows is available as a bundle in the United States and Canada
at an estimated street price of US $149.99. Adobe Premiere Elements 2.0
for Windows XP (Home, Professional, and Media Center with Service Pack
2) is available for an estimated street price of US $99.99. Adobe
Photoshop Elements 4.0 for Windows XP (Home, Professional with Service
Pack 2 or Windows XP Media Center Edition 2005) is available for an
estimated street price of US $99.99.

Adobe's complete hobbyist product line is being made available in early
October 2005 on online sites and select retail stores. Information about
the other language versions, as well as pricing, upgrade, and support
policies for other countries is available on www.adobe.com. For more
information, customers can call 1-800-492-3623.

About Adobe Systems Incorporated
Adobe is the world's leading provider of software solutions to create,
manage and deliver high-impact, reliable digital content. For more
information, visit www.adobe.com.

* Source: The NPD Group/NPD Techworld, September 2003 - May 2004


********************
Adobe Debuts Adobe Premiere Elements 2.0 For Advanced Editing of Digital
Video at Home
New Video Editing Software Makes it Easier for Consumers to Be More
Creative and Make Hollywood-Style Home Movies

SAN JOSE, Calif. - Sept. 27, 2005 - Adobe Systems Incorporated
(Nasdaq:ADBE) today announced Adobe(r) Premiere(r) Elements 2.0 for
Windows(r), a major upgrade to its complete home-video editing software
for video enthusiasts. Adobe Premiere Elements 2.0 offers the perfect
combination of superior control, ease of use, and reliability needed to
automate tedious video editing tasks and help consumers be more creative
at home. Now video enthusiasts can import video clips from any digital
video device, experiment with hundreds of professional transitions and
effects, and burn videos to DVD -- complete with custom menus -- or
transfer them to portable video players.

Also today, Adobe announced the availability of Adobe Photoshop(r)
Elements 4.0 software, a major upgrade to the No. 1 selling consumer
photo editing software* (see separate press release). Available as
separate products or together in a single retail package, Adobe
Photoshop Elements 4.0 Plus Adobe Premiere Elements 2.0 deliver the
powerful and affordable software consumers need to be creative and
delight friends and family with their digital photos and home videos.

"The ability to produce professional-quality home movies has become more
important now that DV camcorder prices are falling and people are
capturing video from alternate devices like digital cameras and mobile
phones," said Bryan Lamkin, senior vice president of Digital Imaging and
Digital Video Products at Adobe. "With Adobe Premiere Elements 2.0,
hobbyists can get to the fun part faster, sharing their stories and
creating Hollywood-style home movies that family and friends will want
to watch."

Workspace Ease, Support for All Video Types & Sensational Sound
Adobe Premiere Elements 2.0 makes it a snap to get video footage into a
computer. It automatically finds all the footage on the tape, separates
clips into scenes, and presents them in order, ready for editing. Saving
time on tasks like video transfer means consumers can focus on the fun
of creating their videos.

In addition to FireWire video transfer, Adobe Premiere Elements 2.0
keeps video enthusiasts ahead of the pack with full DV-quality video
transfer over USB2 for newer cameras that support DV-via-USB. The new
Media Downloader allows consumers to easily transfer video from the
widest variety of non-DV devices, from unprotected DVD disks and set-top
recorders, to MPEG-4 video from mobile phones and digital cameras.

Adobe Premiere Elements 2.0 adds ease and flexibility with the new,
self-adjusting workspace that saves video hobbyists significant time by
switching back and forth between editing functions such as adding
special effects and titles, creating DVD menus, burning DVDs, and
exporting formats for Web streaming and e-mail. Flexible and easy to
use, the software can now also move a project from one computer to
another through a new Project Archiver feature.

Video enthusiasts can take their editing to the next level with the new,
context-sensitive properties panel, which provides advanced control of
every effect, preset, title screen and DVD menu and helps create new
one-click presets. Hobbyists can now create animated scene buttons in
DVD menus allowing friends and family to see a mini-movie thumbnail that
previews the scene.

Adobe Premiere Elements 2.0 software takes as much care with audio as it
does with video, including Hollywood standard Dolby stereo, and a full
complement of audio editing and enhancement features.

Adobe offers a complete family of products that meet the needs of video
enthusiasts, with Premiere Elements 2.0 for superior quality home-video
editing and Premiere Pro for the more advanced professional or the most
demanding amateur videographer.

Pricing and Availability
Adobe's digital imaging and digital video products are now available at
www.adobe.com. Adobe Premiere Elements for Windows XP (Home,
Professional, and Media Center with Service Pack 2) is available for an
estimated street price of US $99.99. Adobe Photoshop Elements 4.0 Plus
Adobe Premiere Elements 2.0 for Windows is available as a bundle in the
United States and Canada at an estimated street price of US $149.99.
Adobe's complete hobbyist product line is being made available in early
October 2005 on online sites and select retail stores. Information about
the other language versions, as well as pricing, upgrade, and support
policies for other countries is available on www.adobe.com. For more
information, customers can call 1-800-492-3623.

About Adobe Systems Incorporated
Adobe is the world's leading provider of software solutions to create,
manage and deliver high-impact, reliable digital content. For more
information, visit www.adobe.com.

* Source: The NPD Group/NPD Techworld, September 2003 - May 2004


********************
New Photoshop Elements 4.0 for Windows Delivers More Editing Magic,
Creative Sharing and Easy Photo Organization
Adobe's No. 1 Selling Consumer Photo Editing Software* Combines Power
and Simplicity to Help Consumers
Do It All

SAN JOSE, Calif. - Sept. 27, 2005 - Adobe Systems Incorporated
(Nasdaq:ADBE) today announced Adobe(r) Photoshop(r) Elements 4.0, a
significant upgrade to the No. 1 selling consumer photo-editing
software*. Photoshop Elements 4.0 delivers an impressive array of new
ways for consumers to easily edit photos, show them off in creative and
entertaining ways and always have them at their fingertips. Available
for Windows(r), Photoshop Elements 4.0 is the software that consumers
choose for quick, one-click fixes, in addition to more sophisticated
editing techniques when they need advanced creative control.

Also today, Adobe announced the availability of Adobe Premiere(r)
Elements 2.0 software, a complete home video-editing solution (see
separate press release). Available as separate products or together in a
single retail package, Adobe Photoshop Elements 4.0 Plus Adobe Premiere
Elements 2.0 delivers the powerful and affordable software consumers
need to be creative and delight friends and family with their digital
photos and home videos.

"As the top-selling consumer photo editing product, Photoshop Elements
4.0 continues to push the envelope with innovative features that allow
digital photo enthusiasts to do it all," said Bryan Lamkin, senior vice
president of Digital Imaging and Digital Video Products at Adobe. "With
digital imaging capabilities turning up everywhere from cell phones to
disposable digital cameras, it's easy to develop a click-and-forget
habit. Our software unlocks the potential for people to get more
enjoyment out of their digital photos, whether they took them on a cell
phone, a point and shoot or advanced Digital SLR camera."

More Editing Magic
Auto Red Eye Removal, Magic Selection Brush, Skin Tone Adjustment, and
Magic Extractor join an already impressive list of consumers' favorite
editing tools that fix common photography problems and expand creative
control.

The improved Red Eye Removal now eliminates red eye automatically as
photos are downloaded from the camera. The new Magic Selection Brush
quickly selects specific parts of a photo for easy color, lighting, and
contrast adjustments. The new Skin Tone Adjustment allows consumers to
get more realistic skin colors in just moments. The new Magic Extractor
easily removes subjects from photos, with advanced edge de-fringing, for
scrapbooking and composites like placing a friend on a mountaintop,
adding ancestors to a family portrait, and creating other fun
combinations.

Breakthrough Organization
Simple search and intuitive tagging options make it easier to find and
view photos in Photoshop Elements 4.0. Date View automatically arranges
photos by date. The enhanced Folder View lets consumers move, create, or
delete files and folders. The new breakthrough Face Tagging helps
consumers find faces in their photos automatically so that they can
easily tag them now and quickly find them later.

Showcasing and Sharing Photos
New sharing options include multimedia slide shows, which consumers can
create in seconds, complete with multiple pans and zooms, easier
soundtracks with narration, over 80 transition options, clip art and
more. New one-click printing makes it simple to order
professional-quality Kodak prints and beautiful hardbound photo books in
seconds through easy-to-access, integrated online services.

Photoshop Elements 4.0 makes it simpler than ever to entertain a roomful
of friends and family by showcasing photos on TV over home networks,
Video CD, or DVD, for consumers who have both Photoshop Elements and
Adobe Premiere Elements.

Photoshop Elements 4.0 is part of a complete family of Photoshop
products that meet the needs of a diverse spectrum of digital
photographers: the free Photoshop Album Starter Edition for the novice
digital camera user; Photoshop Elements for the digital photography
enthusiast; and Photoshop CS2 for the professional or the most demanding
amateur photographer. Each product offers more growth and creative
control for customers, giving them access to award-winning technology
and options for more sophisticated editing, organization and sharing
options for their digital photos.

Pricing and Availability
Adobe's digital imaging and digital video products will be available in
early October 2005 at www.adobe.com and other major electronics
retailers including Amazon.com, Best Buy, Comp USA, Circuit City, Fry's,
Staples, and Office Depot. Adobe Photoshop Elements 4.0 for Windows XP
(Home, Professional with Service Pack 2 or Windows XP Media Center
Edition 2005) for an estimated street price of US $99.99. Adobe
Photoshop Elements 4.0 Plus Adobe Premiere Elements 2.0 for Windows is
available as a bundle in the United States and Canada at an estimated
street price of US $149.99.

Information about the other language versions, as well as pricing,
upgrade, and support policies for other countries is available on
www.adobe.com. For more information, customers can call 1-800-492-3623.

About Adobe Systems Incorporated
Adobe is the world's leading provider of software solutions to create,
manage and deliver high-impact, reliable digital content. For more
information, visit www.adobe.com.
###
* Source: The NPD Group/NPD Techworld, September 2003 - May 2004

Posted: Tue - September 27, 2005 at 08:43 AM          


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