Press Release: SanDisk incorporates mVideoGuard Mobile DRM
SanDisk incorporates mVideoGuard Mobile DRM :
SanDisk Corporation announced that memory cards based on the new TrustedFlash
platform will incorporate mVideoGuard Mobile DRM (digital rights management)
technology from NDS Group plc. NDS is the leading global supplier of secure
solutions for delivery of entertainment and information to television set-top
boxes and IP devices. Use of the NDS Mobile DRM on TrustedFlash cards will
protect premium Hollywood content, such as music and movies, so that consumers
can safely enjoy it on a growing range of mobile phones and other portable
devices. Over 87 million phones with memory card slots were sold in 2004,
according to IDC, which forecasts that 164 million will be sold worldwide in
2005.
mVideoGuard Mobile DRM technology
The incorporation of NDS encryption technology
(mVideoGuard Mobile DRM) into sanDisk TrustedFlash cards for mobile phones will
let service providers and mobile network operators offer consumers exciting new
entertainment content with enhanced security. This will create revenue-enhancing
business opportunities such as content subscriptions as well as single-purchase,
pay-per-time, peer-to-peer content sharing and gifting, free preview and
pay-per-use models.
SanDisk TrustedFlash
- NDS encryption
"By applying the NDS solution
to the TrustedFlash platform, the same technology that protects over 50 million
set-top boxes will now be available to mobile phone operators and handset
manufacturers,” said Yoram Cedar, senior vice president of engineering and
emerging markets at SanDisk. “With their security expertise and
entertainment delivery infrastructure, NDS is an excellent partner that
complements our strengths in jointly developing these exciting new content
distribution applications." The announcement marks the first availability of
TrustedFlash products based on the strategic partnership announced earlier in
the year between SanDisk and NDS.
NDS
Mobile DRM - Content protection
"NDS's Mobile
DRM provides the strong content protection needed by entertainment companies and
mobile operators, so that they can create new revenue-generating opportunities
by delivering entertainment to consumers anywhere, anytime,” said Carmi
Bogot, NDS vice president, busines
Posted: Tue - September 27, 2005 at 09:03 AM