Press Release: SanDisk TrustedFlash introduction
SanDisk introduced Trusted- Flash, a technology
that will enable consumers to buy premium music, movies and games on flash
memory cards for use interchangeably in mobile phones, laptop computers, PDAs
and other portable devices. Music producers and movie studios will be able to
release premium content on TrustedFlash products because it provides the
superior security and digital rights management solutions that are required by
these providers. Consumers will be able to download premium content from online
digital music services through their mobile phone or PC. They’ll also be
able to purchase pre-recorded content on SanDisk’s new Gruvi cards, the
first product to be released with TrustedFlash.
TrustedFlash technology - Protection
TrustedFlash technology will empower consumers
to use their purchased content in a multiplicity of supported devices, in
contrast to today’s closed, proprietary systems that bind content to a
particular host device, such as a specific cell phone or MP3 player.
TrustedFlash technology empowers the card itself to be the manager of digital
rights, thus giving consumers the freedom to transfer the card, and its content,
to other supported devices without compro- mising its content protection system.
TrustedFlash cards also function as regular cards in non-secure host devices.
SanDisk TrustedFlash - Secured content
“The TrustedFlash technology launched
today is the foundation of our third generation cards,” said Eli Harari,
SanDisk CEO. “It provides independence from the host, offering consumers
true freedom to enjoy the content they own on their cards in numerous host
players. TrustedFlash cards will unlock a world of premium content to consumers
using mobile phones, music players, game players and video players, while
providing strong security to content providers such as record, movie and game
companies. SanDisk has developed TrustedFlash over the past two years, working
closely with industry leaders in entertainment, mobile handsets and
cryptosecurity,” he said.
Mobile
network adopts TrustedFlash platform
TrustedFlash addresses the security concerns
of content providers as well as SanDisk OEM customers such as mobile network
operators (MNOs) and mobile phone manufacturers. Among the companies that have
adopted the TrustedFlash platform are EMI Music, Samsung Mobile Communications,
Yahoo! Music and NDS.
Digital Rights
Management - Cryptographic engine
“TrustedFlash cards are highly secure,
thanks to an on-board processor, a high-performance cryptographic engine and
tamper-resistant technology that are designed to provide much higher level
security than has previously existed on memory cards and on most consumer
electronics devices,” said Yoram Cedar, SanDisk’s senior vice
president of engineering and the emerging markets business unit. “Cards
built on the TrustedFlash platform will provide full digital rights management
capabilities, supporting industry security standards such as both symmetric and
asymmetric algorithms.” TrustedFlash cards, he added, can be customized to
meet any OEM customer’s specific security and digital rights management
(DRM) solutions, including integrating their own chosen DRM solution and rights
portability across many devices. SanDisk is currently working with a number of
leading handset manufacturers to enable their handsets to support TrustedFlash
cards through a software upgrade.
TrustedFlash platform - New services
The TrustedFlash platform is aimed at
providing the flexibility that customers demand with their content while meeting
the security requirements of content providers, record labels, movie studios,
game producers, mobile phone manufacturers and mobile network operators. These
worldwide providers of wireless voice and data services can use TrustedFlash
cards to store secure data and content as well as to enable new and existing
services. In a second phase planned for 2006, it is expected that TrustedFlash
will also support mobile commerce applications and enable handsets to perform
secure online financial transactions such as credit card payments, mass-transit
access and one-time password authentication.
TrustedFlash format - SanDisk Gruvi card
TrustedFlash cards are available immediately
to OEM customers in the miniSD, microSD and SD card formats, with maximum
capacities of up to 2GB (gigabytes). For consumers, TrustedFlash gruvi music
cards with preloaded music content are expected to be available in the near
future.
Posted: Tue - September 27, 2005 at 09:04 AM