Press Release: Manfrotto Launches New Portal Website Focused
On Data Management and Integration
Bassano del Grappa, Italia (29 September 2005)
- Manfrotto, the world‚s leading manufacturer of support products for
pro video and photography, is proud to announce that it has launched the first
phase of its new portal website. A natural evolution of the company‚s
previous website, the new portal features many similarities in appearance;
however, content and data integration amongst various business units has been
enhanced, reflecting much more accurately the way Manfrotto
operates.
For the first time, R&D, customer service,
sales and marketing ˆ all coordinated by the Bogen Imaging distribution arm
ˆ will use the same data. Proper processes have been incorporated
throughout the new website to ensure that information is integral and unique
throughout the various applications that the group uses, and that it is properly
managed by those responsible for each part of its creation and maintenance. The
aim is to gradually eliminate the incongruence and inaccuracy that naturally
creep into systems where data is replicated in several different places. As a
result, Manfrotto will provide better service to distribution partners and end
users alike.
In terms of content, the
Product section of the website has been updated to cover the range of the
1,000+ products currently available from Manfrotto. This is made possible by the
portal's seamless integration with the company's ERP, which has been
restructured to include much more in-depth product information, specs, features
and suggestions for use including a series of "How To" lessons and pointers
on how to get the most from support equipment in real life situations. In
addition, presentation and categorisation of products is gradually being aligned
between the web, catalogues and marketing for better
consistency.
The Spare Parts section
of the new website opens up access to all visitors as part of Manfrotto's
commitment to providing outstanding after-sales service. Adding value to this
service is the extended Warranty offers introduced on most popular
products, whereby Manfrotto owners can register their new product on the website
to receive an extra three years of warranty coverage above and beyond what is
statutory by purchase.
Other sections
added to the site include the Careers pages, reflecting the company's
growth and investment in its human
resources.
The portal is launched in
English and Italian. Additional languages will include Spanish, German, French
and Chinese, which are already underway and will be released in coming
months.
Manfrotto products are
distributed exclusively by Bogen Imaging in the United States. For
information, contact Bogen Imaging at
<mailto:info@bogenimaging.com>info@bogenimaging.com or 565 East
Crescent Avenue, Ramsey, NJ
07446-0506.
About
Manfrotto
Gruppo Manfrotto are world
leaders in the manufacture of professional camera and lighting supports for
photography, video, broadcast and entertainment. For 35 years,
Manfrotto has been building the world‚s widest range of tripods, heads and
dedicated accessories to support professional and semi-professional still
cameras, from the traditional small, medium and large format to the latest
digital camera. Every product in the Manfrotto range is designed to
provide a perfect combination of important features such as: load capacity,
size, stability, transportability, interchangeability and construction quality
ˆ guaranteeing unique inimitable reliability and
longevity.
About Bogen
Imaging:
Since 1959, Bogen Imaging
(formerly Bogen Photo) has been a leading source for photographic, cinematic and
video lighting, supports, and accessories. Many of the most respected
manufacturers of precision products for the photographic, video, Cine and
lighting are distributed in the U.S. exclusively by Bogen. These include
Manfrotto and Gitzo tripods and heads, Kata protective carrying systems and
accessories, Avenger lighting grip, I.F.F. ceiling mounted lighting
suspension, Metz on-camera flash systems, Gossen light meters, Elinchrom
studio lighting systems and a wide host of additional product lines which round
out the most complete range of exceptional accessories in the
business.
Posted: Thu - September 29, 2005 at 11:41 AM