HP Outputs New Professional Printer
HP today announced that its new HP Designjet 90
printer series, the most affordable 18-inch photo printer on the market, is now
commercially available. The printer series which is designed for creative
professionals in the photography, design and proofing fields employs Vivera
durable dye inks to deliver rich tones including true blacks, color consistency,
and excellent resistance to light fading for prints that last for
generations.
The six-color, A2+/C+-size printer stands apart
from the competition by delivering premium image quality and color fidelity at
up to twice the speed of comparable size printers. The HP Designjet 90 printer
series can also easily print a wide variety of sizes, including postcard-size
images, full-color pages, or banner-style pieces with a C+-size tray and an
optional roll-feed capability up to 18-inches. The wide range of print size
options allows the user to avoid multiple iterations by seeing real size and
real color throughout the creative process. In addition, users can realize
faster turnaround on proofs at a lower
cost.
"With the release of the HP
Designjet 90, HP continues its commitment to leading the digital transformation
of the professional photography industry,"said Enrique Lores, vice president and
general manager, Inkjet Commercial Division, HP. "Support for 16"x 20"prints,
superb image quality and its outstanding price/performance ratio are making it a
popular addition to our expanding arsenal of photo printing
solutions."
Fine arts photographer,
Cameron Davidson is seeing tangible benefits from the printer. "I like
everything about the HP Designjet 90 - the amazing photo quality, ease of use
with the EFI RIP, high printing speed, and HP's exceptional photo papers. I
recently printed a show of 18"x 24" photographs on the HP Designjet 90 and was
extremely impressed with the
results."
With resolution up to
2400 dpi and a 4 picoliter drop-size, the HP Designjet 90 printer series
delivers superior, grain-free printing. Specially formulated dye-based HP Vivera
inks enable photos to last and resist fading up to 82 years. And, when HP Vivera
inks are used with select HP papers – including HP’s Premium Plus
Photo Satin lab-quality media - the HP Designjet 90 printer series’ output
quality, color accuracy and fade resistance are comparable to analog
printing
Optimized Color Experience with
Apple, Adobe and Pantone
Over 200 HP
printing products are supported in Apple's new Mac OS X v10.4 'Tiger' release
for true, easy plug and print connectivity. HP, Apple and Adobe are engaged in
an industry initiative to implement new one pass color management technologies.
These technologies coordinate applications, operating systems and printer
drivers to facilitate the configuration of color management for printing on HP
Designjet 30, 90, and 130 printers. Using Mac OS X v10.4 'Tiger' and Adobe
Photoshop CS2 with these supported HP printers and new HP v3.x drivers with ICC
profiles eliminates the potential for the user to choose incorrect color
management options for printing. Screen to output matching is optimized and
customers save time and expense by producing prints they want as opposed to the
typical trial and error process.
HP
Professional Color Technologies including Closed Loop Color, CMYKplus, Black
Point compensation, and Professional Pantone Emulation make the color experience
simple and straightforward. Closed loop color calibration, for example, provides
consistent, reliable performance print to print. Professional Pantone emulation
enables the HP Designjet 90 Printer series to achieve more accurate Pantone
colors using 6 ink color
combinations3.
"The introduction of the
HP Professional Pantone emulation technology represents another milestone in the
creation of HP Professional Color Technologies portfolio, designed to help
professionals who print on a wide variety of media achieve superior digital
color output,"said Richard Herbert President of Pantone, Inc. "Pantone’s
endorsement of the technology demonstrates a mutual commitment to the
improvement of digital printing workflows for enterprises, creative pros and
print service providers."
The HP
Designjet 90 printer series is available in two different
models:
HP Designjet 90 basic for
estimated U.S. street prices of $995 and HP Designjet 90r including a roll
feeder to $1,150.
Posted: Wed - June 15, 2005 at 07:48 PM