HP Outputs New Professional Printer

HP today announced that its new HP Designjet 90 printer series, the most affordable 18-inch photo printer on the market, is now commercially available. The printer series which is designed for creative professionals in the photography, design and proofing fields employs Vivera durable dye inks to deliver rich tones including true blacks, color consistency, and excellent resistance to light fading for prints that last for generations.

The six-color, A2+/C+-size printer stands apart from the competition by delivering premium image quality and color fidelity at up to twice the speed of comparable size printers. The HP Designjet 90 printer series can also easily print a wide variety of sizes, including postcard-size images, full-color pages, or banner-style pieces with a C+-size tray and an optional roll-feed capability up to 18-inches. The wide range of print size options allows the user to avoid multiple iterations by seeing real size and real color throughout the creative process. In addition, users can realize faster turnaround on proofs at a lower cost.

"With the release of the HP Designjet 90, HP continues its commitment to leading the digital transformation of the professional photography industry,"said Enrique Lores, vice president and general manager, Inkjet Commercial Division, HP. "Support for 16"x 20"prints, superb image quality and its outstanding price/performance ratio are making it a popular addition to our expanding arsenal of photo printing solutions."

Fine arts photographer, Cameron Davidson is seeing tangible benefits from the printer. "I like everything about the HP Designjet 90 - the amazing photo quality, ease of use with the EFI RIP, high printing speed, and HP's exceptional photo papers. I recently printed a show of 18"x 24" photographs on the HP Designjet 90 and was extremely impressed with the results."

With resolution up to 2400 dpi and a 4 picoliter drop-size, the HP Designjet 90 printer series delivers superior, grain-free printing. Specially formulated dye-based HP Vivera inks enable photos to last and resist fading up to 82 years. And, when HP Vivera inks are used with select HP papers – including HP’s Premium Plus Photo Satin lab-quality media - the HP Designjet 90 printer series’ output quality, color accuracy and fade resistance are comparable to analog printing

Optimized Color Experience with Apple, Adobe and Pantone

Over 200 HP printing products are supported in Apple's new Mac OS X v10.4 'Tiger' release for true, easy plug and print connectivity. HP, Apple and Adobe are engaged in an industry initiative to implement new one pass color management technologies. These technologies coordinate applications, operating systems and printer drivers to facilitate the configuration of color management for printing on HP Designjet 30, 90, and 130 printers. Using Mac OS X v10.4 'Tiger' and Adobe Photoshop CS2 with these supported HP printers and new HP v3.x drivers with ICC profiles eliminates the potential for the user to choose incorrect color management options for printing. Screen to output matching is optimized and customers save time and expense by producing prints they want as opposed to the typical trial and error process.

HP Professional Color Technologies including Closed Loop Color, CMYKplus, Black Point compensation, and Professional Pantone Emulation make the color experience simple and straightforward. Closed loop color calibration, for example, provides consistent, reliable performance print to print. Professional Pantone emulation enables the HP Designjet 90 Printer series to achieve more accurate Pantone colors using 6 ink color combinations3.

"The introduction of the HP Professional Pantone emulation technology represents another milestone in the creation of HP Professional Color Technologies portfolio, designed to help professionals who print on a wide variety of media achieve superior digital color output,"said Richard Herbert President of Pantone, Inc. "Pantone’s endorsement of the technology demonstrates a mutual commitment to the improvement of digital printing workflows for enterprises, creative pros and print service providers."

The HP Designjet 90 printer series is available in two different models:

HP Designjet 90 basic for estimated U.S. street prices of $995 and HP Designjet 90r including a roll feeder to $1,150.

Posted: Wed - June 15, 2005 at 07:48 PM