Hello Kitty's guide to business success

The cartoon icon--which has festooned everything from laptops, cell phones and USB hubs to $2 thermoses and a $40,000 Airstream trailer recently on sale at eBay--became a success in part because it came out in the mid-'70s. At that time, it was a fad among teenage girls to act younger than they were, according to Ken Belson, co-author of "Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon."

Source: CNET


Posted: Tue - June 21, 2005 at 07:26 PM