Hello Kitty's guide to business successThe cartoon icon--which has festooned everything
from laptops,
cell
phones and USB
hubs to $2 thermoses and a $40,000 Airstream trailer recently on sale
at eBay--became a success in part because it came out in the mid-'70s. At that
time, it was a fad among teenage girls to act younger than they were, according
to Ken
Belson, co-author of "Hello Kitty: The Remarkable Story of Sanrio and
the Billion Dollar Feline Phenomenon."
Posted: Tue - June 21, 2005 at 07:26 PM |
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Total entries in this category: Published On: Sep 13, 2005 07:21 PM |
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