Press Release: Leica Camera AG Honors Brazilian Documentary Photographer Sebastião Salgado

Leica Camera AG, Solms, has presented a LEICA M7 rangefinder camera made of solid titanium and bearing the special serial number 3,000,000 to Brazilian photographer Sebastião Salgado, Leica to honor his extensive humanistic work, particularly his large-scale 'Workers' and 'Migration' exhibits. As a documentary photographer, Salgado has captured human reaction to war, poverty, suppression and the spirit of survival against these odds. Salgado was awarded the prestigious Leica Oskar-Barnack Award for his photographic work.

Salgado will donate his prize, the all-titanium camera, to the Westlicht auction in the Leica shop in Vienna, Austria on November 27, 2005 with all proceeds going to a trust set up to save the tropical rainforests. On November 29, 2005, the Leica Gallery in Vienna will stage a photo exhibition of children's portraits from Sebastião Salgado's 'Migration' project. Details of the auction and the photo exhibition are available on the Internet at

The LEICA M7 with the serial number 3,000,000 is part of a special series designed to commemorate the 50th anniversary of the Leica rangefinder system in the year 2004. It is made of solid titanium, limited to a quantity of 50 cameras engraved with the years from 1954 to 2004 and is packaged with three lenses.

For collectors of exclusive items, Leica is also offering the anniversary set of the titanium LEICA M7 together with the high-speed universal LEICA SUMMILUX-M f/4/50mm ASPH lens. The titanium cameras in the set also bear the anniversary engraving and have a special serial number from 3,000,050 to 3,000,550. The exclusive set combines the tradition of a proven photographic tool - the Leica M camera - with the modernity of the high-tech material titanium and state-of-the-art lens design. The silver-gray titanium finish gives the camera and lens an unmistakably exclusive look, making the anniversary edition an elegant collectors' item.

Leica Camera, Inc.

Leica creates cameras and optical photographic accessories that empower the artist in every photographer. The company creates instruments that provide photographers with the tools they need, as well as inspire their artistic spirit within. Leica is dedicated to developing the finest in cameras and optical photographic instruments. For the entire history of the company, a tradition of precision manufacturing and technological innovations has steadily positioned the brand at the forefront of the photographic industry and has enabled it to establish an unsurpassed standard of excellence. Leica Camera USA, headquartered in Northvale, NJ, distributes a complete line of Rangefinder, SLR cameras and lenses, compact and digital cameras and sport optics. For more information about Leica, please visit the web site at

Posted: Wed - June 29, 2005 at 05:20 PM