Kodak Refocuses to Keep Up With Customers

Eastman Kodak has a really big problem. The photographic film industry that sustained one of the world's great brands for more than a century is headed the way of the daguerreotype. Digital cameras and images are the new mass market; in order to survive, Kodak must transform itself into a digital products and services company to replace the revenue lost as its traditional markets dwindle.

Source: CIO Insight


Posted: Tue - June 14, 2005 at 06:11 PM