Press Release: The Dukes of Hazzard for Mobile Phones via Kodak

Fans of the hit television series The Dukes of Hazzard, who are eagerly awaiting the August 5 movie release from Warner Bros. Pictures, can get a jump-start on the action, thanks to a new Kodak promotional campaign. From now until August 26, 2005, consumers who sign up for a free 30-day trial of Kodak Mobile Service will receive a free ticket to the movie and one of four special edition mobile phone wallpaper images featuring Johnny Knoxville, Jessica Simpson, Seann William Scott and the famous General Lee. To take advantage of the promotion, consumers simply send a text message from their mobile phones to Kodak (56325) with "Dukes" in the body of the message.

Kodak partners with Warner Bros
"Kodak and movies go hand in hand, and we are excited about this opportunity to partner with Warner Bros. Pictures to take The Dukes of Hazzard movie to mobile phones," said Dave Geary, senior vice president, mobile services, Kodak Digital Imaging Network, Inc. "We believe that enabling consumers to send The Dukes of Hazzard photos to their mobile phones will illustrate how easy it is to send ANY digital photo to your phone using the Kodak Mobile Service."

Kodak print campaign
A print campaign created by marketing communications agency Eric Mower and Associates will run in US Weekly, ESPN The Magazine and Rolling Stone later this month. Kodak and Warner Bros Pictures will promote the offer in a behind-the-scenes feature shown on Harkins, Century, Marcus & Classic movie screens nationwide as part of a media buy with Cinema Screen Media. Thousands of tent cards placed in the food courts of 10 General Growth Properties Malls throughout the U.S. additionally will promote the campaign using the ad images. Interactive communications agency Carat Interactive will provide online advertising execution and online media buys. Additionally, media group Mindshare created a media plan and managed print media buys.

All digital pictures operations in one location
Kodak Mobile Service allows camera phone users to store, view, print, and share all of their digital pictures and mobile-captured video in one location. The service allows users to share photos with PC users and other camera phone users, even if their phones operate on different networks. Users also can order prints of any of their digital pictures directly from their phone for home delivery through the Kodak EasyShare Gallery.

Warner Bros Pictures - Dukes of Hazzard
Warner Bros Pictures presents, in association with Village Roadshow Pictures, a Bill Gerber Production, The Dukes of Hazzard starring Johnny Knoxville, Seann William Scott and Jessica Simpson. The film also stars Burt Reynolds and Joe Don Baker, with Lynda Carter and Willie Nelson. Directed by Jay Chandrasekhar (Club Dread, Super Troopers), the film is produced by Bill Gerber. Eric McLeod, Dana Goldberg and Bruce Berman are the executive producers. Based on characters created by Gy Waldron. Screenplay by John O'Brien; story by John O'Brien and Jonathan Davis. Director of photography is Lawrence Sher; production designer is Jon Gary Steele; and film is edited by Lee Haxall and Myron Kerstein. Music by Nathan Barr.

The story of The Dukes of Hazzard
Based on the hit television series that ran from 1979-85, The Dukes of Hazzard follows the adventures of "good old boy" cousins, Bo (Seann William Scott) and Luke (Johnny Knoxville) Duke, who with the help of their eye-catching cousin Daisy (Jessica Simpson) and moonshine running Uncle Jesse (Willie Nelson), try to save the family farm from being destroyed by Hazzard County's corrupt commissioner Boss Hogg (Burt Reynolds). Their efforts constantly find the "Duke boys" eluding authorities in "The General Lee," their famed 1969 orange Dodge Charger that keeps them one step ahead of the dimwitted antics of the small southern town's Sheriff Roscoe P. Coltrane (M.C. Gainey). The Dukes of Hazzard will be distributed by Warner Bros. Pictures, a Warner Bros Entertainment Company, and in select international territories by Village Roadshow Pictures. The film is scheduled for domestic release by Warner Bros. Pictures on August 5, 2005. This film has been rated "PG-13" by the Motion Picture Association of America.

Posted: Mon - July 25, 2005 at 08:59 AM