Kodak reshapes its image

One of Eastman Kodak Co.'s most prized possessions is about to get a makeover aimed at taking the company's image beyond the era of the little yellow box. Rochester's largest employer is launching a comprehensive campaign to modernize and enhance the meaning of the Kodak name to customers across the globe.

Source: Democrat and Chronicle


Posted: Thu - August 18, 2005 at 07:39 AM