Press Release: NEW PANTONE® COLOR CUE(TM)2 MEASURES AND CAPTURES
COLOR ON ANY SURFACE, ANYWHERE
Sept. 9, 2005 Pantone, Inc., the global authority
on color and provider of professional color standards for the design industries,
today introduced PANTONE Color Cue(TM)2, the next generation of its
award-winning handheld colorimeter. Designers gather inspiration everywhere they
look, from flower petals and seashells to fabric and plastic. Now with the click
of a button, the new Color Cue(TM)2 lets them capture their color inspiration
for later use in designs of all kinds.
Color Cue(TM)2 empowers designers across multiple
industries including graphic arts, architecture, interiors, fashion and home
with broad color matching capability. The device saves designers time and money
when capturing color inspiration by drastically reducing the time for color
identification compared to other measuring devices, which can cost thousands of
dollars. Whether a final design is slated for the Web or print, Color Cue(TM)2
helps designers complete a project faster and with less room for
error.
"Color Cue(TM) expedites the
entire design process by greatly reducing the amount of time it takes to find
the right color," said Prabal Gurung, a designer at Bill Blass. "This frees me
to focus my time and energy on my ultimate goal: making beautiful
clothes."
"Our customers tell us that our
first Color Cue(TM) has been an invaluable tool, allowing them to work with
color more quickly and easily," explained Richard Herbert, president of Pantone.
"With Color Cue(TM)2, we have taken color identification to the next level,
packing more color information into a sleek new device which is even easier to
use. Design professionals worldwide will appreciate this affordable tool that
allows them to speak the international language of color with greater fluency
and accuracy."
The new Color Cue(TM)2
combines the PANTONE MATCHING SYSTEM® Library for coated, uncoated and
matte stock and the PANTONE Textile Color System® Library for fashion and
home and for architecture and interiors into one portable, affordable,
handheld device. With one small device, users can toggle across two PANTONE
Libraries and cross-match any material or surface. For example, capture the
color of a seashell and convert it to a PANTONE Color for use on a product
package, silk skirt or hotel lobby
carpet.
Color Cue(TM)2 records the last
20 colors measured for later reference. It also identifies related colors
colors that are lighter, darker, or similar in tone to the identified color. The
device is powered by a standard nine-volt battery that lasts for thousands of
measurements.
New software in the Color
Cue(TM)2 enables designers to translate PANTONE Colors for use in different
color spaces and popular image editing software, as well as accurately specify
and communicate color for four-color process and Hexachrome® printing and
the Web. Color Cue(TM)2 provides additional formulas for reproduction including
CMYK, CMYK EURO, sRGB, Adobe® RGB 255, HTML, L*a*b, PANTONE
Hexachrome® and XYZ values. Ultimately, designers can focus time on the
creative process and spend less time on color
communication.
Color looks significantly
different under different light conditions. Therefore, it is important to be
able to view colors under a variety of simulated lighting conditions before
finalizing a design. Color Cue(TM)2 enables users to simulate lighting
conditions for: D65 (6500 K, daylight), D50 (5000 K, horizon light), F2 (4150
K, fluorescent), A (2856 K, tungsten) and TL84 (4100 K, narrow tri-band
fluorescent).
Pricing and
Availability
PANTONE Color Cue(TM)2 is
available in October 2005 for U.S. $349 on the Pantone Web site,
www.pantone.com, and through select distribution
partners.
About Pantone,
Inc.
Pantone, Inc., developer of the globally
accepted PANTONE Color Systems, is the leading source of traditional and
electronic products for the selection and accurate communication of color. With
over 40 years of experience, Pantone is recognized as the worldwide market
leader in color communication and color technology for the graphic design,
printing, publishing, textile and plastics industries. More information is
available at www.pantone.com.a
Posted: Fri - September 9, 2005 at 12:12 PM