Press Release: Vidster(TM) Digital Video Camera for Kids Makes It Easy
to ``Capture Life Your Way''(TM); Mattel Delivers Movie Studio in a Box in Time
for Back-To-School Season
Available now, the Vidster(TM) Digital Video Camera
fromMattel, Inc. (NYSE:MAT) is a virtual "movie studio in a box" thatenables
kids to produce their own music videos and movies. Combining aversatile video
camera with three-step photo and video editingsoftware, the Vidster(TM) Digital
Video Camera gives kids and tweensages 8 and older everything they need to
shoot, edit and distributeshort films in one purchase.
"Vidster(TM) was designed for today's tweens and
teens who want tocapture events in their lives and tell stories visually," said
PhilJackson, vice president, marketing, games and electronics, MattelBrands.
"We've developed a hardware-plus-software combination that, inessence, is a
movie studio in a box for kids. It includes thefunctions most applicable for
this age group: taking digital photoswith zoom capabilities, shooting video
footage that can be easilyassembled into short movies using the super-intuitive
software, andplug-and-play connectivity that enables viewing footage on their
TVsor computers. And frankly, with Vidster(TM), parents can feelcomfortable that
their own high-end cameras are not bouncing around intheir kids'
backpacks."
Vidster(TM) was ergonomically designed specifically
for kids, withease of use being paramount in its creation. With 32 MB of
on-boardmemory, kids can use the camera right out of the box and capture up to10
minutes of footage and dozens of digital photos. At 11 ounces,Vidster(TM) can be
used with one hand -- all of its functions can becontrolled with just five,
thumb-able buttons and a selection switch.Its recessed lens, viewfinder and
durable casing enable kids to keepit in their backpacks with other day-to-day
items, so they can pull itout quickly and not miss any action from their
everyday lives.
Vidster(TM) and its bundled photo and video software
were builtfrom the ground up and designed to work seamlessly with one
another.Its video editing software, a Vidster(TM) version of muveeTechnologies'
award-winning autoProducer 3.5, enables kids to adddigital music files, and edit
and customize their footage and stillphotos into complete short films or music
videos in three simplesteps. Films can be easily e-mailed to family and friends,
uploadedonto Web sites or burned onto DVDs.
Vidster(TM) features a 2.0 digital zoom lens, built-in
microphone,color LCD viewfinder, tripod mount and removable hand grip
attachment.An expansion slot accepts up to a 512 MB SD card for hours of
footageand photos that can be captured and stored. The camera connectsdirectly
to a TV via standard A/V cables (included) for easy video andphoto playback or
to a PC via USB cable (also included).
Vidster(TM) Digital Video Camera is available at
retailersnationwide for $79.99.
About Mattel
Mattel, Inc. (NYSE:MAT) (www.mattel.com) is the
worldwide leaderin the design, manufacture and marketing of toys and family
products,including Barbie(R), the most popular fashion doll ever introduced.The
Mattel family is comprised of such best-selling brands as HotWheels(R),
Matchbox(R), American Girl(R) and Tyco(R) R/C, as well asFisher-Price brands
(www.fisher-price.com), including LittlePeople(R), Rescue Heroes(R), Power
Wheels(R) and a wide array ofentertainment-inspired toy lines. With worldwide
headquarters in ElSegundo, Calif., Mattel employs more than 25,000 people in
42countries and sells products in more than 150 nations throughout theworld. The
Mattel vision is to be the world's premier toy brands --today and
tomorrow.
muvee and its logotype is a registered trademark of
muveeTechnologies Pte. Ltd. in the US and other countries. The muveesoftware
includes proprietary technologies which are patented and/orpatent pending in the
US and other countries. (C) 2005 muveeTechnologies Inc. All rights
reserved.
Posted: Mon - September 12, 2005 at 11:34 PM