Press Release: Vidster(TM) Digital Video Camera for Kids Makes It Easy to ``Capture Life Your Way''(TM); Mattel Delivers Movie Studio in a Box in Time for Back-To-School Season

Available now, the Vidster(TM) Digital Video Camera fromMattel, Inc. (NYSE:MAT) is a virtual "movie studio in a box" thatenables kids to produce their own music videos and movies. Combining aversatile video camera with three-step photo and video editingsoftware, the Vidster(TM) Digital Video Camera gives kids and tweensages 8 and older everything they need to shoot, edit and distributeshort films in one purchase.

"Vidster(TM) was designed for today's tweens and teens who want tocapture events in their lives and tell stories visually," said PhilJackson, vice president, marketing, games and electronics, MattelBrands. "We've developed a hardware-plus-software combination that, inessence, is a movie studio in a box for kids. It includes thefunctions most applicable for this age group: taking digital photoswith zoom capabilities, shooting video footage that can be easilyassembled into short movies using the super-intuitive software, andplug-and-play connectivity that enables viewing footage on their TVsor computers. And frankly, with Vidster(TM), parents can feelcomfortable that their own high-end cameras are not bouncing around intheir kids' backpacks."
Vidster(TM) was ergonomically designed specifically for kids, withease of use being paramount in its creation. With 32 MB of on-boardmemory, kids can use the camera right out of the box and capture up to10 minutes of footage and dozens of digital photos. At 11 ounces,Vidster(TM) can be used with one hand -- all of its functions can becontrolled with just five, thumb-able buttons and a selection switch.Its recessed lens, viewfinder and durable casing enable kids to keepit in their backpacks with other day-to-day items, so they can pull itout quickly and not miss any action from their everyday lives.
Vidster(TM) and its bundled photo and video software were builtfrom the ground up and designed to work seamlessly with one another.Its video editing software, a Vidster(TM) version of muveeTechnologies' award-winning autoProducer 3.5, enables kids to adddigital music files, and edit and customize their footage and stillphotos into complete short films or music videos in three simplesteps. Films can be easily e-mailed to family and friends, uploadedonto Web sites or burned onto DVDs.
Vidster(TM) features a 2.0 digital zoom lens, built-in microphone,color LCD viewfinder, tripod mount and removable hand grip attachment.An expansion slot accepts up to a 512 MB SD card for hours of footageand photos that can be captured and stored. The camera connectsdirectly to a TV via standard A/V cables (included) for easy video andphoto playback or to a PC via USB cable (also included).
Vidster(TM) Digital Video Camera is available at retailersnationwide for $79.99.
About Mattel
Mattel, Inc. (NYSE:MAT) ( is the worldwide leaderin the design, manufacture and marketing of toys and family products,including Barbie(R), the most popular fashion doll ever introduced.The Mattel family is comprised of such best-selling brands as HotWheels(R), Matchbox(R), American Girl(R) and Tyco(R) R/C, as well asFisher-Price brands (, including LittlePeople(R), Rescue Heroes(R), Power Wheels(R) and a wide array ofentertainment-inspired toy lines. With worldwide headquarters in ElSegundo, Calif., Mattel employs more than 25,000 people in 42countries and sells products in more than 150 nations throughout theworld. The Mattel vision is to be the world's premier toy brands --today and tomorrow.
muvee and its logotype is a registered trademark of muveeTechnologies Pte. Ltd. in the US and other countries. The muveesoftware includes proprietary technologies which are patented and/orpatent pending in the US and other countries. (C) 2005 muveeTechnologies Inc. All rights reserved.

Posted: Mon - September 12, 2005 at 11:34 PM