Sony's Stringer Strikes -- Deep Enough?

When Sir Howard Stringer made his debut in March as the new head of Sony (SNE ), he described a company in need of "redefinition." In the span of a few years, Sony had gone from pioneer to has-been. One look at its products showed why: Sony's gadgets, once coveted for their hip designs and innovative technology, had become nearly indistinguishable from rivals' and the brand was quickly losing cachet.

Source: BusinessWeek


Posted: Fri - September 23, 2005 at 10:13 AM